One of the most common video marketing questions local businesses ask us is “what types of content should we use for online videos?” Fortunately, we have some great experience in creating online videos for hotels, restaurants, and other businesses. In this video you’ll discover 3 great types of marketing videos you can use to improve your visibility in the search engines and turn more website visitors into leads.
1. Frequently Asked Questions
Featuring FAQs on your company’s website can be a great way to help visitors learn more about your business, products, and services on their own time (and without having to call you directly).
But as a shopper, isn’t it more comforting to see an actual human being answer your questions? It sure is!
Aside from creating a more engaging format for answering your customers’ questions, using FAQ-style videos can also build your credibility. When people see you (or a member of your staff) answering a common customer question, it shows your willingness to stand behind a statement.
In addition, FAQ-style videos can introduce customers to your salespeople, customer service reps, or other members of your organization who routinely interact with new and existing customers.
2. Explainer (How-To)
If your company sells a complex product or service, or one which requires ongoing maintenance, explainer videos can come in handy for educating your audience.
For example, consider a company that provides pest control services. It can be tough to convey the warning signs of a pest infestation, but through the use of a great explainer video, the company can walk through all the crevasses and vulnerable areas of a home to point out the signs of termite damage.
Having your current customers share their experience of using your product or service is a great way of reinforcing the credibility of your offer. This approach lets them hear what other customers have to say about how your product or service performed relative to their standards.
Get Started with Video Marketing Today
Are you curious about how video can help your business get found online and get more leads? Then contact Mannix Marketing today for your free digital marketing assessment!