From an article by P.J. Fusco – A Business Case for SEM
“Very little has changed since 1996 for people who know how to do this. We get accused of not giving any search secrets away,” Hunt said. “Most algorithmic changes made by the search engines are engineered to counter over-optimization. Executing the basics will produce slow and steady growth.”
1996? Avoid over-optimization? Slow and Steady growth? Has he been reading the Mannix Marketing website? Now everybody knows our secret to success!