Your budget should be based on your goals, competition, and the amount of data needed to optimize with confidence. The right budget is not just enough to launch ads; it needs to generate enough conversions to support reliable decision-making and to evaluate performance against conversion value and expected conversion rates, ensuring campaigns can scale profitably.
Mannix’s public case studies show that paid search programs can start with controlled budgets and scale once performance is proven, including one campaign where paid search generated 54% of total website leads.