When should a business invest in local advertising instead of waiting on SEO?

 Local advertising makes the most sense when timing matters, such as during a launch, a seasonal push, or an event promotion. In one of our campaigns, regional guide placements and social support delivered 760,000 display ad views, 18,289 clicks, and 8,400 live Facebook views. SEO has the ability to generate quality results over time, but in a short-term window local advertising is a powerful tool for building immediate visibility and reach.