Have you ever heard of Google Places? Some of you may have, some of you may not have. But most of you have probably hear of Google Local Business Center and Google Maps. Well, that’s what Google Places is – it’s the new Google Local Business Center that has all your business’ great information that feeds your listing on Google Maps.

But it’s not yesterday’s Google Local Business Center that you may be used to – Google has re-branded this service and included a heaping helping of great new features to go along with the beneficial ones they already had:

– You can manage your business listing (this includes your website, contact info, business hours, categories)
– Upload photos and videos (increasingly more important as the years pass)
– Create coupons (a quick way to test out specials and discounts)
– Request people post reviews on your listing
– Post live updates for your business (events, specials, happenings, etc.)
– See real-time analytics of listing activity

And the best part about all of this – It’s all free! All you need to do is invest a little bit of time and energy.

So what should you do now?
– Be sure to claim your listing if one exists, or build one if one does not.
– Refer to Google’s best practices for your listing to maximize your chances for higher rankings when people are searching
– Request that your customers post reviews about your business online, including right on your Google listing
– Test out different coupons
– Refer to the analytics Google provides for your listing to see if you can do anything better

Have you already had some success with your Google Places listing? Run into any issues? Let us know by commenting below.

About Brian McGrath

Over the past 20 years, Brian has experienced many aspects of marketing, including brand management, copywriting, campaign coordination, paid search marketing, social media marketing and internet marketing. Brian now uses this knowledge to help our clients maximize their presence on the internet. His expertise in all things marketing gives our clients – and the Mannix Marketing SEO team – a distinct advantage in all areas of search. His extraordinary analytic skills provide SEO, social media and paid search clients with real, measurable results. To maintain his cutting edge expertise, Brian stays current on the latest trends in social media and digital marketing by reading industry publications, attending conferences, and consulting with peers.

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