Category: SEO & Internet Marketing

When I first ventured into the world of digital marketing, SEO as we know it didn’t even exist, nor did Google. Which is crazy to think about now. It was the mid-1990s, and I was working for a direct mail catalog company. When the internet came along, I knew immediately that it would change everything. […]

For the first time in a decade, Google’s search market share has fallen below 90%, marking a notable shift in the search engine landscape. You might think the rise of AI-powered answer engines like ChatGPT Search and Perplexity caused this change, but surprisingly, that’s not the case. Instead, traditional search engines Bing, Yandex, and Yahoo […]

In the digital world, the tourism industry heavily relies on local SEO services to attract travelers and drive bookings. According to a study conducted in 2024, 80% of global travelers surveyed feel it’s essential to be able to book their trips entirely online. Tourism businesses can struggle to stay relevant and visible without a strong […]

When it comes to generating new leads for your agency, not all digital marketing companies have the ability to deliver successful results. In fact, the company you partner with can literally make or break your website. And that’s just part of a digital marketing firm’s impact on your agency’s business. Digital marketing encompasses your entire […]

Google Analytics 4 (GA4) was announced in October of 2020 as a future replacement to Universal Analytics (UA). It was developed in response to ongoing data privacy changes. The new analytics no longer uses cookies (a means of storing user behavior and personal data). Rather it relies on event tracking which allows the same behavioral […]

Ever feel like your website traffic just isn’t converting into sales or leads as well as it should? You’re not alone. Many businesses struggle to convert website visitors into paying customers. The culprit? A website that isn’t optimized for conversions. The good news is, there’s a strategic solution: Conversion Rate Optimization (CRO). With some essential […]

Welcome to an era where your computer doesn’t just follow commands—it creates, imagines, and even surprises you. This is the time of Generative AI, a groundbreaking technology that arms machines with the ability to generate text, images, and music that feel incredibly human-like, all without explicit instructions. This innovation is revolutionizing numerous fields, including the […]

In October 2020, Google began the rollout of the newest version of their analytics platform. Known as GA4, this new iteration of Google Analytics was created with the intention of making it easier for business owners and marketers to track both mobile and web properties in one place. It’s also solution that enables cookieless tracking, […]

We all know Google rules the internet. Now it’s your turn to rule Google. Google My Business (GMB) is quickly becoming one of Google’s main products, allowing businesses with physical locations manage their online presence across Google Maps and Google Search Results. Because of this, I wanted to share some of the main reasons why […]

As digital marketers, we hear it all too often from new clients, “We are so much better than that competitor! So why is their website ranking higher than ours on Google?” The fact is, while your competitor may fall short in the real world, Google’s opinion is based on online appearances, and the two may […]

Mannix Marketing has been in the website business for over twenty years and we’ve watched the function and purpose of a website, as well as the art of Search Engine Optimization, evolve tremendously over the years. In the early days, a website was a place holder for a business, a vehicle with which to achieve […]

HTTPS has been somewhat of a hot topic for a while now – and yet a large percentage of websites have still not made the transition to a secure socket layer. Considering whether or not to convert your site to HTTPS? Here, we’ll review what HTTPS is, why it’s important for your site to convert to […]

Quite regularly here at Mannix Marketing we get phone calls and emails from business owners and marketing staff telling us that their website has just fallen from the #1 organic spot in Google. Many times they will say that they have been at the top for months or even years. Some will talk about how […]

When it comes to marketing our business, our passion, our life’s work and investments, we all want the same results. We want to share our story and we want our organizations to be successful. We want more website traffic, more phone calls, and more relevant inquiries that will translate into increased revenue. Although each business […]

Not all digital marketing companies are created equal. In fact, the agency you partner with can literally make or break your website. But it’s even bigger than that. Digital marketing encompasses your entire online presence, from the way you show up in search results to your social media reputation and more. So how do you […]

In case you haven’t heard, the Global Site Tag (gtag.js) is the latest version of the Google Analytics tag. In short, the gtag.js is a new way of implementing one centralized script that can easily send various data to all the Google products (Analytics, AdWords, etc…). Here is what Google has to say about the […]

If you’re investing in something on a monthly basis for your business, chances are you want to know that it’s working and providing the benefit to your organization that you’ve expected. Understandably, one question we get asked a lot by clients and potential customers is ‘how do I know if an SEO program is working?’ Whether […]

1.  Install visitor recording & heatmap tools to understand visitor behavior Install a visitor recording software like HotJar, Crazy Egg or a similar service then watch how customers use the site and learn what they want.  Study how to improve your site, review heat maps to see which specific areas of the pages are being ignored […]

In these awesome marketing quotes, we hope you will find inspiration to create fabulous shareable content, improve your website conversions and grow your business!     For more quotes visit the full slideshare deck: 18 Awesome Internet Marketing Quotes from Mannix Marketing.

10 Craigslist Marketing Tips: Be A Super Spy – Google your product or service, find the best websites and research what they are saying, use this information to write your own awesome descriptions, titles and include all the features, then search for your product or service on Craigslist, what is your competitor saying, selling and […]

Google has been rolling out new features focused on home improvement and home services. Google Local Services Ads and the Google Guarantee Program are new advertising products now available in Upstate NY and other areas throughout the U.S. and Canada. What Are Google Local Services Ads? Google Local Services Ads are a new form of […]

Are you in the market for video? If you don’t know the first thing about creating a video, you’re not alone. Most businesses who have a great looking video on their website don’t do it in-house. They come to a skilled marketing agency and consult with someone like me. Here is a step-by-step guide offering […]

We know that customer reviews have a substantial impact on acquiring new customers for a variety of businesses- from hotels/resorts to restaurants to retailers and more. In fact, nearly 8 in 10 consumers reportedly read online reviews to determine whether a local business is good. Unfortunately, many businesses in the hotel and lodging industry seem […]

Are you marveling at how fast 2013 flew by now that it is New Year’s Eve? I certainly am! I won’t be partying like it’s 1999, but still, welcoming a new year is always exciting and filled with anticipation. 2013 proved to be challenging with 15 – 25 Google Updates.  If you’ve weathered the storm, […]

There is an old saying: “Keep your friends close and your enemies closer.” Basically, you don’t want to leave yourself vulnerable to anything your enemy may try while you’re not paying attention. The same is true in the small business world. It may be harsh to think of competitors as enemies (because really you would […]

What is the value of a #1 position in Google? As business owners, it is natural to want to measure the success of your marketing campaign by several ideals that you have determined at the start of your marketing efforts. A very common measurement is, where did I rank … and where do I rank […]

Looking for FREE Photos for your Blog? Google Image Search WARNING! Don’t be fooled by Google’s image search; just because they show the photo doesn’t mean you can use it. In fact, a client of ours searched for Free Valentines Day photos, and the Google Image search brought up a nice photo of wine glasses. […]

Need to get the word out about an event?  Use modern day event marketing techniques to increase the number of attendees at your next event.  Read the blog post below for ideas to get the word out about all types of events. 1. Use Multiple Online Marketing Channels Be sure to use more than one marketing […]

As an SEO it’s critical to keep a pulse on industry trends and how search results are being displayed for various search queries. Yesterday we noticed that Google+Local profile photos were showing up for a select number of listings in the local search results, very similar to how Google+ photos show up for websites with […]

I switched over to Google Chrome for my default web browser a couple years ago, and I’ve never looked back. The speed, the cleanliness, the fact that I can link it up with my Google account were all factors when I made the change. However, the number one reason I use Chrome and try to […]

Links are- and probably always will be- an important part of SEO, serving as a ranking signal that search engines use to asses a website’s authority. By generating high-quality links to your website you can improve its presence over time. But at the end of the day, you need to look beyond the link to […]

So you’ve been doing a lot of reading on Internet Marketing – forums, articles, Mannix Marketing’s newsletter! Everything you read is buzzing about the value of blogs. You decide you must have a blog. This will be the magic key to boosting your online relevancy, your traffic, your return on investment (ROI). Before you jump […]

There is a debate that has been going on in the video SEO space for a while. It has to do with where the best place is to post your videos for maximum optimization and visibility. We’ve been told by many SEO’s that their favorite video posting service is Wistia (over Vimeo). There are a number […]

Happy Thanksgiving! We are thankful for you, our clients and customers. I was inspired by Michael Reynolds’ post on the “Top Ten Business Books to read over Thanksgiving”.  This is a great idea as not all of us want to watch football; so we asked our employees what they’d recommend reading, listening to or even watching, and […]