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SEO & Internet Marketing

How to tell Great SEO Companies from Terrible Ones

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Recently this question popped up on one of my LinkedIn Groups for a local business who had been obviously scammed by an SEO company.  Here was my response to that question with slight modifications for this post.  So instead I’d ask:

How do you know if an SEO is not Good at SEO or is Scamming you?

They cold-call you:  Beware of companies that cold-call for SEO, unless you know the business and they are local to you. Most decent SEO’s are …

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how to tell the best SEO and SEM companies from the bad ones

Mannix Marketing Wins 2017 Summit Creative Award for Senior Living Community Website Redesign


GLENS FALLS NY – Mannix Marketing, a woman-owned, full-service digital marketing agency, has been recognized with a 2017 Summit Creative Award in the category of website redesign for its design of the Eddy Senior Living Communities website. This year’s competition included over 5,000 entries from 24 countries around the …

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Eddy Senior Living Communities Website

10 Tips For Effective Craigslist Marketing

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10 Craigslist Marketing Tips:

Be A Super Spy – Google your product or service, find the best websites and research what they are saying, use this information to write your own awesome descriptions, titles and include all the features, then search for your product or service on Craigslist, what is your competitor saying, selling and for how much.  Make sure that your ad has all the benefits of your product or service and list every single feature.  People will assume that …

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Craigslist Marketing Tips - Top Ten for effective marketing

Google Guarantee & Google Home Services Ads: New Google Offerings in Home Improvement Market

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Google has begun to roll out two new features, focused on home improvement and home services. Google Guarantee and Google Home Service Ads are two new advertising products now available in some areas of the United States. Although they are not yet offered in our region (Upstate NY), both offerings have begun expanding towards the east coast and will most likely make their way into our local markets sometime in the not-so-distant future.

What is Google Guarantee?

The new Google Guarantee is essentially …

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environmentally friendly attic insulation

5 Reasons Every Business Needs Professional Photos


In terms of business expenses, professional photography is often an item on the list that is seen as expendable. Whether you’re a new business just starting out or a well established business, the cost of professional photography might prompt you to wonder if you might be able to get by without it.

After all, you could just take some pictures yourself. Or use stock photos. There are other, more important things you should be spending your organization’s funds on …

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A photographer taking professional photos for a local business

3 Components of an SEO Program that Can Lead to More Business

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An early morning conversation with one of our long term clients inspired this post. Rick Koke, President of Koke Inc., experienced the benefits of SEO for his manufacturing company, and had this to say: “You can love your product line all you want, but it’s what the customer needs that makes all the difference.” From discovery to analysis to market research and beyond, SEO is more than just “growing your rankings in the search engines.” Let’s take a closer look at three elements of …

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SEO grow business

Google Says Goodbye to AdWords Ads on the Right Hand Side of SERPs


As reported by Search Engine Watch, Google will no longer be showing AdWords ads on the right hand side of its search engine results pages or SERPs for desktop searches. In other words, this means that from this point forward, Google AdWords ads will only appear at the top and bottom of the SERPs for desktop searches worldwide. In this article we’ll look at why Google might be making this change and explore what this could mean for businesses and for search engine …

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AdWords says Goodbye to AdWords Ads on Right Hand of SERPs

Mannix Marketing Earns 3 Spots on the US Search Awards Shortlist


After winning back-to-back US Search Awards in 2013 and 2014, Mannix Marketing is now in the running for a third consecutive US Search Award nomination by making the US Search Awards 2015 shortlist in 3 distinct award categories. For this year’s awards, Mannix is competing for “Best Use of Search – Travel/Leisure,” “Best Low Budget Campaign,” and “Best Use of Social Media in a Search …

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2015 US Search Awards Shortlist Mannix Marketing

Should I Use SEO Or PPC For My Business?


When it comes to digital marketing efforts that can boost traffic to your website, there are two basic options: search engine optimization (SEO) or pay-per-click advertising (PPC). One of the most frequently asked questions about digital marketing is “Should I be using an SEO strategy or a PPC strategy for my website?” This question is very important, as it compares the two most common digital marketing strategies of paid search versus organic search. In this article, we’ll discuss both SEO …

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SEO v PPC Digital Marketing Strategy