I’ve been hearing and reading a lot about Google and their continuing effort to punish sites and individuals who utilize unethical tactics to try to trick them in one way or another. I personally don’t understand why people still think they can fool Google and get past their genius programmers. And more importantly, why they think it’s ok to continue trying and putting either their personal sites or client’s sites at risk. Google is and always will be one step ahead of us. I”ve faced it … they’re much, much smarter than me. I’m not the type to even dabble in spam, but it seems many are. Many are willing to risk biting the hand that feeds them. Perhaps these are the thrill seeker types? Perhaps it’s the challenge and thrill of the chase that spurs their determination?
Anyway, I just read ANOTHER article on a site who saw grey (the Page Rank color that screams “busted”) and am trying to understand why. Google’s “guidelines” are not mere suggestions, they are iron-clad RULES. Obey them. It’s as simple as that. I do … we do as a company … and you should.