If you provide more than one service or sell more than one product, should you have more than one domain name?
Thank you for your question. Without further details about your business, I will answer this from a few different angles.
If you have a large company with hundreds or thousands of products, it is not uncommon to have a central domain name and then branch out to additionial domains in an effort to keep things organized and structured. Doing this legitimately and with the intention of making the purchase process clear for the searcher is reasonable. This can also be done with subwebs – which is a more current or up to date method of organizing a large company.
But several years ago, this same idea was used as an optimization strategy to try to saturate YOUR business within the search engines. The idea was to populate the search engines with more than just one position for the same keywords. From the perspective of the search engines, this looks like an attempt to pull a fast one on them! There are ways to do this properly and not get penalized – but from a general standpoint, this strategy can be shortsighted. It is much more plausable to work hard on one domain name then try to manage and optimize multiple domains.
It’s amazing how the underlying motive for the strategy becomes present in the final outcome of the campaign. If you are considering purchasing multiple domains, ask yourself what the purpose is. If a business can be managed with one domain name, it should be. If the products that are being sold are compatible, then it is reasonable for them to stay within one domain.
I hope this information helps!
