Online Articles = Free Internet Marketing

Whether you are just starting out with a brand new website or are on your way to becoming an experienced internet marketer, the value of online article submissions can’t be overemphasized. Internet articles can be a significant tool in improving your rankings within the major search engines. They can also work to increase traffic to your website from people within your industry as well as from potential clients and customers numbers.

Quality Copywriting and Search Engine Optimization are important components for the success of any online company. When you write an article with your URL included and submit it to an e-zine site, it automatically creates an incoming link to your URL. One of the ways the major search engines such as Google, Yahoo and MSN rank a website is based upon how many links point to it, so the more articles you submit, the more quality incoming links you show.

Including a link to your site within your article will also generate traffic from searches about your topic, industry, or product. By submitting a well written, informative article to online publication sites, you are promoting your business in the worldwide marketplace, and create a permanent advertisement for your business – for free!

There are hundreds of online article sites to choose from! Before you submit, check the site for credibility. Does it have a healthy page rank? Does is appear to be a legitimate site, or is it covered in spammy-looking text or ads that urge you to click on them? Scan the articles submitted by the authors in your topic range and review the quality of what you see. Most good online article sites have a specific set of guidelines to prevent the site from becoming too commercial, often limiting links within the article to one or two.
The last word….

It’s always a good idea to add a copyright and a reprint rights statement to your article. The internet is a big place, and there are always people who don’t mind “borrowing” (aka pirating) good writing! If you want it to be shared, but still keep your credits intact, adding a statement similar to this to the bottom of your article can help:

© 2008, John Doe. This article may be freely published on any website, as long as the author, copyright, website address and link, and this notice are left intact.


Visitors  on the internet often come looking for something specific. Well written articles with a strong and compelling title, keywords and interesting and relevant content can become highly popular in their own right. Give it a try!

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.