Rejection #2! PR Too Low For Some

Rejection hurts … especially if it’s not warranted. I received another rejection from a highly relevant site who informed me in no uncertain terms that he only exchanges links with sites that hold a PR of 5 or higher. My site just wasn’t good enough ….. or was it??

I took this rejection notice personally, so I decided to educate anyone reading with the following information.

What is PageRank? Page Rank is a formula that Google developed to qualify a website. To assign a number between 1 and 10 by gathering about a hundred factors or criteria, analyzing the site with these factors and then determining a ranking. The higher the PageRank, the more Google feels the site will be helpful to you.

Considering PageRank is a part of Google’s ultimate ranking algorithm, you would think that the sites on page 1 for any given keyword would all be high PageRank sites. Not so.

I took a keyword off the top of my head — well, ok, it was off of the last client I was working on — LANYARDS.

The number one site — look at that, it’s ours! — has a PR of 4. The breakdown of the top 10 sites was as follows:
7 sites with a PR of 4, 1 site with a PR of 3 and 2 sites with a PR of 5. Nothing higher than 5, yet Google found them relevant enough to highly rank them.

My point is simply this – if the site inquiring about a reciprocal link has a low PR – it is not necessary to send out an immediate rejection. Take a look at the content first – if it is relevant, I recommend linking to it no matter what the PR is.

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include,,,, and, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.