Search Engine Algorithms

Fly low under the radar and create randomness on purpose. There! Now you have the secret of SEO. 🙂

Good article by Mike Grehan – What Keeps Search Engines Awake at Night?

If you attend a conference and Mike Grehan is on the panel – attend the session. He is always entertaining and hates PR more than I do, and I didn’t think that was possible. I still don’t get why people get so hung up on PR. There are SO many other things to look at when you view a site. Good quality links are hard to find. Period. You usually need to look beyond PR to find them, and if you only have links coming in from high PR sites – well, that’s not very random is it!

Unfortunately, it’s unlikely you will find these quality links in your inbox. There are hidden gems and good sites that request links. But, it’s a painful process. You open up link exchange after link exchange where you just want to scream. In fact, there are days when I place link exchange emails right there next to the spam that I delete once a day. In fact, I often find a few link exchange requests in the spam folder, right where they belong – aren’t computers smart?

I usually try to write back and politely say no thanks so they will remove our site from their list. I actually got a nice reply back today that asked me if I would share with them why so they can improve their site. Their links page was spidered in Google. That’s the first thing I check. However, the title said ‘New Page 1’. I’m not sure how much traffic my site is going to get from that, and I actually stopped right there. But I wanted to write back with more than that – so I checked to see who was linking to them in Yahoo. That’s usually the second thing I check if I make it that far. There were several sites that all sounded the same, their titles and descriptions were the same, and they were all linking to this site. A little duplicative content web ring going there. Enough said!

There’s a tool I use to quickly do this – it’s a FireFox extension and I have found it a great time saver. http://www.quirk.co.za/searchstatus/

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.