Meat and Potatoes
“Content is King!” I’ve heard it, you’ve heard it, we’ve all heard it. And, it’s the truth. We are pretty sure that search engines reward websites with high rankings for good, unique, relevant content that is all your own! Web crawler’s spider your website to know what it’s about – therefore, beef up your content to make the spiders understand what your site it about.
Study the trends in keywords, use keyword tools and implement your top keywords into your site. Quality content is information rich, not -necessarily keyword rich. Do not be fooled – the only thing you’ll get if you stuff keywords into the head tags and the body is poor results…you could even get kicked out of the search engines! Rather, be smart about your keywords. Implement your top keywords in a fluid fashion and make the content flow.
Writing for the Search Engines AND the User
Update your content by adding new pages and tweaking existing copy with pertinent keywords and keywords phrases. Focus on the broad and long phrase keywords. The more niche your keyword is, the more likely a sale will happen. What do your customers want to read about? Make sure to put yourself in their shoes and include interesting facts about your products or services.
It’s your time to shine! Make your company appealing – you’ve put time into making your site look good, now it’s your chance to sell yourself. By including dense information like case studies or by explaining your services in detail, you might not only get a conversion or two – but ultimately the search engines will see you as “The Expert” in your particular field. People tend to trust those who know what they are talking about. Likewise, so do search engines.
The Long of the Short
Even if your site has weight in the search engines, has excellent page rank and includes decent inbound and informational links, it is still necessary for you to devote time to freshening up the content on your site. One of the things that make websites stand or fall is the clarity and brevity of your content. Make it unique – make it fresh – make it your own.