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Sara Mannix

Founder & Chief Executive Officer

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.

Fun Facts About Sara

What’s your favorite indoor/outdoor activity?
I love camping on the islands of Lake George with my family. As much as I love being connected to technology, I love being able to unplug and simply roast marshmallows or jump off the cliffs at Calves Pen.

If you could have one superpower, what would it be? Why?
I would love to fly like superman. I love to travel and that would make getting to the Galapagos Islands so much easier. I could cancel my GoToMeeting subscription and meet all clients in person. Plus, my kids would have so much fun riding on my back!

If you were an animal, what would you be? Why?
I would be a mother bear: I’m affectionate, protective and social. My kids mean the world to me.

Do you like to travel? Where?
I love to travel and pretty much anywhere. When I was 12, I won a trip to Spain as a newspaper carrier. Then, when I was 14, my parents sent me to Colombia, South America for the summer. Since then I’ve lived in Spain and Italy. Spain is my favorite place in the world. However, my dream is to visit the Galapagos Islands with my son who wants to be a herpetologist.

What is your favorite book (or movie) of all time?
My favorite book is Pillars of the Earth by Ken Follett.

Recent Posts

How to tell Great SEO Companies from Terrible Ones

Recently this question popped up on one of my LinkedIn Groups for a local business who had been obviously scammed by an SEO company.  Here was my response to that question with slight modifications for this post.  So instead I'd ask: How do you know if an SEO is not Good at SEO or is Scamming you? They cold-call you:  Beware of companies that cold-call for SEO, unless you know the business and they are local to you. Most decent SEO's are growing so fast they don't have time to cold call nationally. The ones who do are usually scammers.…

by Sara Mannix
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The 13 Most Important Features of A Hotel Website

You want the best hotel website, you know it has to be mobile friendly and easy-to-navigate, you want beautiful photography but what else do you need? While it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete the travel planning process. In today's post, we'll review the most important features for great hotel website that convert lookers to direct bookers. (more…)

by Sara Mannix
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10 Tips For Effective Craigslist Marketing

10 Craigslist Marketing Tips: Be A Super Spy - Google your product or service, find the best websites and research what they are saying, use this information to write your own awesome descriptions, titles and include all the features, then search for your product or service on Craigslist, what is your competitor saying, selling and for how much.  Make sure that your ad has all the benefits of your product or service and list every single feature.  People will assume that if you don't mention it, it doesn't have the feature. Don't Skimp on the Title - The title of…

by Sara Mannix
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Flawless Marketing Campaign by Native Deodorant

Every marketing consultant knows that word of mouth and reputation are mission critical to a marketing campaign.  As the CEO of a digital marketing company, I’m probably more aware than most of the multiple little decisions and actions that go into creating a compelling customer journey. That being said, it really takes a special campaign to make me sit up and take notice. This is the story of one such campaign. (more…)

by Sara Mannix
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Google Guarantee & Google Home Services Ads: New Google Offerings in Home Improvement Market

Google has begun to roll out two new features, focused on home improvement and home services. Google Guarantee and Google Home Service Ads are two new advertising products now available in some areas of the United States. Although they are not yet offered in our region (Upstate NY), both offerings have begun expanding towards the east coast and will most likely make their way into our local markets sometime in the not-so-distant future. What is Google Guarantee? The new Google Guarantee is essentially another trust symbol to show consumers that your business is legitimate. It shows up within the search results…

by Sara Mannix
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