Luxury Apartment Website Design & SEO To Increase Tours & Tenants
Abraxas at 90 State is an upscale apartment community located in a prime downtown Albany location. They collaborated with the Mannix team to design and develop their luxury apartment website. Abraxas was so confident that the high quality of their apartments would hit home during tours that Mannix formulated a website strategy based on their “seeing is believing” philosophy.
To showcase these loft-style apartments, the website design featured high-resolution photos, content crafted to highlight modern amenities and specific calls to action. All of these elements combined with a prominent “Book A Tour” button linked to a simple tour sign-up form worked towards converting online visitors to in-person tours and ultimately to new residents.
The Results
- 4x more traffic from organic search
- 5x more visitors
- 4x more page views
While generating tours was the focus, the framework of the rest of this luxury apartment website also needed to be solid. Features including area information, tenant log-in, pet-friendly policies, and a blog were implemented with easy navigation in mind while leaving enough breathing room for photos and graphic elements such as floor plans to “pop.”
By complementing Abraxas’ apartment marketing strategy, Mannix provided the missing digital marketing pieces they needed to become a popular, in-demand downtown address.
After the launch of the new website, Mannix continued to work with Abraxas on an ongoing SEO program that optimized their organic traffic by keeping the website up-to-date, relevant and able to reach the right audience. Since the website launch and start of their SEO and NAPs programs, Abraxas at 90 St. saw a large increase in pageviews and users from organic search in comparison to the year prior.