Luxury Apartment Website Design To Increase Tours & Tenants
Abraxas at 90 State is an upscale apartment community located in a prime downtown Albany location. Abraxas was so confident that the high quality of their apartments would hit home during tours that Mannix formulated a website strategy based on their “seeing is believing” philosophy.
To showcase these loft-style apartments, the website build featured high-resolution photos, content crafted to highlight modern amenities and specific calls to action. All of these elements combined with a prominent “Book A Tour” button linked to a simple tour sign-up form worked towards converting online visitors to in-person tours and ultimately to new residents.
While generating tours was the focus, the framework of the rest of this luxury apartment website also needed to be solid. Features including area information, tenant log-in, pet-friendly policies, and a blog were implemented with easy navigation in mind while leaving enough breathing room for photos and graphic elements such as floor plans to “pop.”
By complementing Abraxas’ apartment marketing strategy, Mannix provided the missing digital marketing pieces they needed to become a popular, in-demand downtown address.