Winner of the Best in US Search Award for the Finance Division
Acquisition & Funding Services (AFS), a company that serves as a broker for buyers and sellers in the security alarm industry was using traditional media as their buyer is someone looking to retire and therefore the assumption was print was still viable. However, when the site was redesigned, they learned that their buyer was online researching how to sell their security alarm businesses and reaching them when they were actively seeking a broker online was a powerful tool for leads and growing their business.
In order to drastically impact this business, we started with a redesign that focused on lead generation, answered prospects questions and developed an e-book for buyers. This combined with a strong content marketing and SEO Program to rank them at the top of the searches resulted in the Best in US Search Award in 2014. The marketing campaign focused on increasing leads and business through paid search, inbound marketing, and creative digital marketing strategies.