Why Non-Profits Like Albany Barn Look To Albany.com For Fundraiser Awareness
Each year, the Albany Barn hosts their Fusion Anti-Gala, an event to raise money and awareness for the local arts organization. Albany Barn’s mission is to provide a sustainable creative arts incubator and community arts center in Arbor Hill. Back in 2015, Albany Barn made the decision to trust the Albany.com team to promote their gala to our local audiences. They’ve been coming back ever since!
- 257KBrand Impressions
- 1.9KClicks to Website
- 29KReached on Social Media
What did Albany Barn Do?
After discussing their marketing needs with one of our experienced digital marketing strategists, our strategist came up with a customized advertising package to fit the goals and plans for Albany Barn. Utilizing a mixture of display advertising, Facebook promotions, newsletters, giveaways, and more, Albany Barn effectively branded the Fusion Anti-Gala across Albany.com’s unique advertising channels, positioning it as a can’t-miss event in the Albany area and beyond.
What made their campaign a success?
With over 4.1+ million pageviews per year, 52.K social media followers, and 8.1K newsletter subscribers, Albany.com has one of the largest local reaches within the Albany County area. Between tapping into that audience and working with a team of experienced tourism marketers, Albany Barn was able to drastically increase attendance and continue to fund the Albany Barn for years to come.
Albany Barn’s Fusion Anti-Gala Custom Event Advertising Package:
- Albany.com Weekend Roundup
- Display Advertising in the Home, Events, Things To Do, and Dining sections on Albany.com
- Promotion on Albany New York’s Facebook Page
- Newsletter Feature sent to Albany.com Subscribers
- Lead-Generating Giveaway on Albany.com
- Featured Event Space on Albany.com’s Event Calendar