Promotion Campaign Increases Awareness for Hotel's New Years Eve Package
The Albany Marriott hosts a spectacular New Years Eve celebration and needed to tell people about their special event and lodging package. The goal was to reach people in the Albany, Clifton Park, and Saratoga as well as people searching for New Years Eve packages, so they worked with Mannix Marketing on a local online advertising campaign that included event promotion through Albany.com.
The Results
- 14,617 People Reached
- 388 Clicks to the event details page
- 30,909 Impressions
It’s no secret that more and more people are discovering local events and things to do through social media. By promoting the Albany Marriott’s Groovin’ New Years Eve to a specific audience through our Albany NY Facebook page, the hotel increased awareness for its offer and generated lots of interest from a relevant audience.
Of course, social media is just one of several ways people typically discover upcoming events. Many people go directly to Google to search for events in Albany and other parts of the Capital District. Because Albany.com frequently shows up near the top of the search engine results, the site attracts tons of visitors who are already looking for things to do nearby.
To capitalize on all of this traffic to Albany.com, the Albany Marriott promoted their New Year’s Eve special in the Events and Holiday Guide with a display ad that reached thousands of qualified visitors.