Victorian Stroll Troy Hero Image Takeover on laptop

Should Your Chamber of Commerce Invest In Local Advertising? Short Answer, Yes!

Each December, the Rensselaer County Chamber of Commerce hosts their highly-anticipated Victorian Stroll in downtown Troy, NY. With live performances, rides, refreshments, and so much more, the Troy Victorian Stroll has been dazzling locals and visitors for the past 30+ years. 

Reaching over 4 million people each year looking for events, activities, and more in the Capital Region, was the solution the chamber needed to get the word out about their 2019 event. The digital marketing promotion resulted in over 75,000 brand impressions for the event in a single month!

The Results

  • 75KBrand Impressions
  • 1.5KClicks To Website
  • .33%Click-Through-Rate

Be the Main Feature on’s Homepage to Brand Your Event!

Troy Victorian Stroll purchased a week of digital advertising on’s homepage, resulting in over 1,057 impressions in a week alone! Consider’s “hero image” space as your online billboard to promote your event, business, or activity with an eye-catching image sure to stick with people looking to make weekend plans. 


Sponsor a Weekend Round-Up! 

Each week, posts a comprehensive weekend round-up on the website featuring the upcoming week’s most anticipated event.  With so many exciting events in the Capital Region, Troy Victorian Stroll secured their placement in our weekend round-up by sponsoring the main article. 


As a sponsor, Troy Victorian Stroll received all of the following sponsorship perks: 

  • Display ad prominently featured alongside the editor’s top picks of things to do the upcoming weekend
  • Feed of two of social media accounts alongside the content to social media subscribers
  • Facebook promotion on our Facebook page with the Troy Victorian Stroll tagged and indicated as the leading sponsor
  • Top placement and lead photo in the promotion for the Weekend Round-up 

Through sponsoring the Weekend Round-up, Troy Victorian Stroll was seen by over 17,500 people on Albany New York’s Facebook page, ran by the editors of This resulted in over 700 clicks to the article enticing readers to attend this event


Troy Victorian Stroll’s Custom Event Advertising Package:

  • Weekend Round-up
  • Display Advertising in the Events section on
  • Homepage Hero Image Takeover
  • Featured Event Space on’s Event Calendar


Ready to plan your next event advertising campaign with Contact our team of event-focused experts at [email protected] today! and Mannix Marketing were integral components of our advertising campaign for the 2019 Troy Victorian Stroll. Our campaign provided us with a very-cost effective way of generating regional awareness, and the team at Mannix was incredibly professional and organized throughout the entire process.

Kate Manley, President | Rensselaer County Chamber of Commerce