Homepage image of Cottrell Dental on desktop and phonea

Dental Website Revamp Improves User-Experience, Appointments & Branding

Cottrell and McCullough Dental PLLC in Queensbury NY provides an array of innovative dental techniques, including restorative, cosmetic, and family dentistry. When they came to Mannix, their goal was simple: the website needed to reflect the practice’s modern, refined brand, highlighting the expert care provided for all of their patients.

Their previous website was built over a decade before and needed an overhaul in design, content, functionality, and speed. Since the site was so outdated, it was not built to be easily viewable on all devices. Improving their dental website to be easy to use on mobile, desktop, and tablet screens was imperative.

It was important for the new website to reflect the innovative dental techniques provided by the team, make it easy to learn more about the skilled doctors, and ultimately request an appointment. Strong calls-to-action promoting a consultation were added throughout the site.

To strengthen trust, success stories and the wide range of patient services were highlighted on the website. The high level of expertise and care provided by Cottrell and McCullough for all members of the family was woven throughout the site as well through visuals and strategic content placement. It was also important to showcase the different types of insurance and financial plans that were accepted for future patients.

The new website now provides a fresh, modern, professional appearance with all of the imperative information needed to call, request an appointment, or book a consultation.

In addition, the website is now easily viewable on all devices and loads super fast in under 1 second, providing a great user experience for all site visitors.