Double H Ranch A Place with More Magic than Disney and David Copperfield Combined

The Double H Ranch is a specialized camp in Lake Luzerne (a beautiful area of the Adirondacks) that serves children and their families dealing with serious and life threatening illnesses. The ranch provides a setting for these kids that enriches their lives and gives them experiences that are fun and empowering, all in a safe environment.

The Double H Ranch is part of The Association of Hole in the Wall Camps, a not for profit organization founded by Paul Newman that serves over 42,000 children and families each year.

  • 10 #1 placements for the keywords chosen
  • 10% Increase in Unique Visitors
  • 10% in the number of phrases generating traffic

To help make the website and organization more visible at both the local and national levels, the Double H Ranch and Mannix Marketing began a search engine optimization program on the site. From developing unique titles and meta descriptions for each page to streamlining code to generating backlinks to the site, the SEO program covered many aspects that successful programs typically do. Mannix Marketing also provided consulting to the Double H Ranch for updating their CMS and blog in an SEO friendly manner.

Results of Search Engine Optimization Plan

  • Search Engine Placements: in under 6 months we increased number of top-10 positions for the keyword phrases we were targeting from 19 to 30 (in Google and Bing). The site currently enjoys 10 number 1 placements for the keywords chosen.
  • Realized a first-time presence for many targeted keywords, such as “Lake George residential summer camp,”‘ “residential summer camps upstate New York,” “sleepover camps in NY,” “specialized Summer camps,” “Summer camps in upstate New York” and “Summer residential camp”
  • Visits to the site increased 6% from April to April of the next year, and the number of unique visitors increased 10%!
  • The number of phrases generating traffic to the site increased 10% from April to April of the next year
  • Average time on site went from 73 seconds in April to 112 seconds in the following April

Keyword Placement Highlights

  • Top 3 in Google for “residential summer camps upstate New York,” “Lake George residential summer camp” and “Summer residential camp Lake Luzerne”
  • Top 3 in Bing for “camps for children with serious illnesses,” “Lake George residential summer camp,” “Summer residential camp Adirondacks” and “‘Summer residential camp Lake Luzerne”

The Double H Ranch is a very special place, and their website is an extension of this. The spirit of the camp and the Double H programs needed to be kept intact as the SEO program progressed. By working closely, Mannix Marketing and the Double H Ranch were able to achieve this and deliver positive results for increased search engine positions and traffic. By following SEO friendly procedures when updating the website and adding blog posts, the website and ranch should see good returns from the SEO program into the foreseeable future.

The Mannix team is knowledgeable, attentive, & exceedingly helpful. They have made it an incredibly smooth process from the beginning design stages to the launch of our new site, which is cleaner, has a more attractive design and improved navigation. Mannix also consults with us on social media and e-mail marketing. Their team has been an integral part of our marketing and communications success and we appreciate all they have done for us over the years!

Kate Gedney | Double H Ranch

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