Ellms Family Farm Fall Attraction Has Best Year Ever Following Website Redesign

Ellms Family Farm is a family-friendly fall attraction and Christmas tree farm in Ballston Spa NY. Ellms has been offering corn mazes, hayrides, pick-your-own pumpkins and fun family activities since 1983. The farm is also available for school field trips, birthday parties, weddings and corporate team building events, as well as church groups, scout troops, sports teams and more.

Desktop and mobile image of Ellms Family Farm
  • 19% Increase in Overall Website Traffic
  • 17% Increase in Pageviews
  • 37% Increase in School Trip Reservations

Mannix Proposes Mobile-First, User-Friendly Design

Ellms Family Farm is a long-standing client with Mannix Marketing and, as happens with all websites over time, the design of the site had become outdated, and the functionality was no longer as user-friendly as it could be. In order to offer a cleaner, easier to use mobile experience, and provide website visitors with easy-to-find information about hours, tickets and directions to the farm, a website redesign was needed.

During our brainstorming sessions, we focused on website useability, ultimately recommending a mobile-first website design with sticky navigation menus and additional features to highlight hours and closures due to inclement weather. We also proposed an event calendar that would more clearly provide information about upcoming special events, and suggested adding a “What’s New” section to help promote and call-out newly added activites for return visitors.

New Website Increases Traffic & Ticket Sales

The new website was launched prior to the opening of the 2019 fall season, and Ellms had their best year yet. Compared to fall 2018, website traffic was up 19%, school trip reservations booked through the website increased by 37%, and ticket sales were there highest since the farm opened in 1983.

Mannix Marketing is a great team of folks who do excellent work. We get found easily and it is seen in our business as we have grown substantially ever since we started doing business with Mannix.

Chip Ellms, Owner | Ellms Family Farm

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