Ellms Family Farm is an independent local farm market and Christmas Tree farm located in Ballston Spa NY. Ellms Family Farm has been offering pick your own pumpkins, corn mazes, old fashioned fall fun including hayrides, a farm stand, rides and fun family activities since 1983. Ellms Farm also caters to group events and outings, parties, team building events and school trips.

  • 61 Top 10 Search Engine Placements
  • 250% Increase in Pageviews
  • 375% Increase in Overall Site Visits

The Ellms Family Farm website is a regional location, geared toward a family audience. The farm is a seasonally-focused business that requires intense marketing for a finite season. The many unique family attractions make this a one-of-a-kind website, presenting challenges in terms of optimizing for some of the more broad-based keywords.

Work on the site began with an intensive focus on basic optimization strategies. All meta data was updated, along with optimized text and titles throughout. Navigation was updated and standardized.

Results of Search Engine Optimization Plan

  • Search Engine Placements: Prior to our SEO plan, there was only a total of 67 top-30 ranking results where there are currently 428! The number of top-10 positions jumped from 1 to 61 currently. The site currently enjoys several #1 placements in the most competitive search engines for the keywords chosen.
  • Increased visibility for a number of important industry and regional phrases, such as ‘jumping pillow’, ‘pick your own pumpkins upstate ny’, ‘family fun upstate ny’.
  • Visitor statistics showed dramatic increases: Page views increased 375% from July to the end of September , and overall visits increased 250%.

Keyword Placement Highlights

  • #1 in Google for ‘amazing maze upstate ny’, ‘family fun saratoga county’, and ‘group events upstate ny’
  • #1 in Yahoo for ‘apple cider donuts upstate ny’ and ‘christmas trees capital district’
  • #1 in Bing for ‘corn maze saratoga county’, ‘fall fun upstate ny’, and #5 for ‘pumpkin patches upstate ny’
  • #1 in Ask for ‘corn cannon upstate ny’, ‘group events albany ny’, and #4 for ‘fall fun albany ny’

Chip Ellms, owner of Ellms Family Farm, shares on the impact and results of the Mannix Marketing SEO and Marketing Services:

Mannix Marketing was further hired to implement social media and paid search marketing campaigns to increase school groups and birthday parties for the Fall of 2017. Results of the campaigns were astounding with a 22% overall increase in sales with marked increases in both school groups and birthday parties.

  • 22% Overall Increase in Sales
  • 35% Increase in School Groups
  • 38% Increase in Birthday Parties
>Mannix Marketing

Mannix Marketing is a great team of folks who do excellent work. We get found easily and it is seen in our business as we have grown substantially ever since we started doing business with Mannix.

5/ 5stars

| Ellms Family Farm

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