beverage distributor website for fitzgerald brothers - image of website screenshot

Beverage Distributor Fills Open Positions with Recruitment Marketing Campaign

Fitzgerald Brothers Beverages is a local beverage distributor and full-service beverage vending company serving upstate New York since 1857! They came to Mannix during the pandemic needing to hire urgently for several positions. Our experts quickly put together a comprehensive multi-media recruitment campaign that filled almost all of their open positions!

The Results

  • 4XLower CPC Than Facebook Average
  • 430K+Ad Impressions
  • 4XHigher CTR Than Site Average

First, our team fully revamped the Careers Section of the Fitzgerald Bros. website. Our custom design showcased the business as a company strongly rooted and invested in the community, offering excellent job opportunities and terrific benefits. The Careers Section also included custom code to make it easy to add and remove job descriptions without losing the job information for future use.


Next, our team designed a campaign that utilized a combination of:

  • Graphic Design
  • Facebook Ad Campaigns 
  • Linkedin Ad Campaigns 
  • Display Ads on
  • Sponsored Editorial Business Spotlight


The Results:

The response was phenomenal! Our social media campaigns for Facebook and LinkedIn had over 330,000 impressions and each had a lower cost-per-click than platform averages. Our display ads on received over 100,000 impressions. The ad featured in the sidebar of the sponsored editorial spotlight had a click-through rate 4x higher than the site average

By the end of the campaign, they were receiving hundreds of applications and filled almost all their open positions! Since then, they have continued to partner with Mannix for ongoing recruitment campaigns as they continue to grow.

Has COVID-19 changed the way you hire for your small business? Contact us today to learn more about our recruitment marketing services.

We retained the services of Mannix Marketing to address the multiple personnel openings. The Mannix team came to our facility, met with our team, learned about our business, our products, and our personnel needs, and quickly put together a comprehensive 360-degree multi-media recruitment campaign. Almost immediately, we were receiving hundreds of applicants for each of the open positions. We haves now filled almost all of its open positions but continue to use the recruitment campaign for targeted position openings for the new jobs created from its ongoing growth.

David Petta, Vice President | Fitzgerald Brothers Beverages, Inc.