Fort William Henry Hotel & Conference Center #1 placements increased 71% after 6-month hotel SEO program.

Fort William Henry Hotel & Conference Center is a Lake George landmark. This historic and scenic resort sits on an 18-acre estate at the southern basin of Lake George, with 193 spacious guest rooms and suites, indoor and outdoor pools, spa, restaurants and a 10,000 square foot conference center. Fort William Henry hosts family vacations, group tours, weddings, meetings and conferences, and reunions.

  • 7% increase in July page views
  • 3% increase in unique visitors
  • 28% increase in referring sites

Through careful optimization, an increase in relevant website content and regular attention to key performance indicators, the Mannix Marketing team was able to both maintain and increase current placements. This 6-month program allowed for ongoing, long-term results across a number of key areas — an important factor for a client who strives to thrive year-round in a primarily seasonal lodging market.

A 6-month plan including basic SEO practices and the introduction of new content was the basis for this project.

With a national and regional economic downturn that is affecting the hospitality industry as a whole, the traffic results for Fort William Henry highlight the importance of continued optimization.

Keyword Placement Results of 6-Month SEO Plan

Placement Results July – July

  • Nearly an 18% increase in the overall number of top-30 search engine placements
  • Top-10 keyword results for Google, Bing, Ask and Yahoo increased 29%
  • #1 placements increased 71%

Keyword Results Upon Plan Completion

  • Google: “hotels lake george”, “adirondack resort”, and “lake george resort vacations” in the top 10, #1 result for “lake george conferences”
  • Yahoo: “bus tours lake george ny”, “lake george activities”, “lake george weddings” in the top 10
  • Bing: “spa services lake george”, “family reunions in lake george”, “adirondack resort spa” in the top 5

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