Website Redesign & SEO Increases Traffic 27% for Tent Manufacturer
Fred’s Tents is an industrial tent manufacturing company that supplies high quality commercial tents, portable garages, canopies, tent components, and accessories to the rental and event industries. After a website redesign, foundational search engine optimization, and monthly Facebook marketing, overall website traffic increased by 27%!
- 27% increase in website traffic
- 40% increase in pageviews
- 6x increase in social traffic
Fred’s Tent’s old website was slow-loading and failed to highlight their high quality products. They needed a website that was search engine and user friendly that highlighted their products, while making it easier for customers to view product galleries and learn more about their offerings.
Website Redesign to Fuel Lead Generation
In the new website design, large images of the company’s tents are used as a focal point on the homepage and in the header images throughout the site. The gallery pages allow website visitors to easily scroll through product images and product specs, with embedded contact forms throughout the site to fuel lead generation.
Fred’s Tent’s new website is much more visual and user-friendly than the previous version, and since it was designed to deliver an optimized user experience on all devices and screen sizes, it is now mobile and tablet friendly. Page speed has also improved significantly, decreasing by 57%. As a result in just six months since go live, traffic to the website has increased by 27% and visitors are now viewing 40% more pages than before.
Monthly Facebook Marketing Services
Fred’s Tents signed up for monthly Facebook Marketing services along with their redesign to further their brand and increase leads from social media. We aimed to drive new traffic to the website by utilizing customer photos to create fun and engaging posts, leveraging remarketing and lookalike audiences, and testing out different new audiences. Traffic from Facebook increased 600% in just six months since we started!