Genpak Responsive Website Design

New Web Design Increases Conversions 36% for Wholesale Packaging Company

Genpak is a foodservice packaging company based in Charlotte, NC. They produce popular dinnerware, carry out containers and custom packaging, to name just a few of their product lines. Mannix Marketing has been running a successful monthly SEO program for the website for years, and recently designed and developed a new WordPress site. The focus was to make the website more visual and to streamline the experience for users.

The Results

  • 15% Increase in Keywords with Top 10 Placements
  • 60% Increase in Traffic to Top Product Category Page
  • 36% Increase in Conversions

Web Design for Food Packaging Company

With changes to their product offerings to go along with the evolving nature of how visitors interact with websites, Genpak and Mannix Marketing decided it was time for a new design. The new website would be developed in WordPress, which would make it easier for Genpak to keep the site up to date with the latest food containers and packaging they offer, as well as publish news and articles they knew their customers would benefit from.

One of the goals of the new design was to make it more visual to users on both desktop and mobile devices while still allowing the pages to load as fast as possible. And although some product lines were being discontinued, following best conversion rate optimization practices throughout the site would help to increase the amount of overall quality leads.

Highlights After 6 Months Of Going Live

  • Comparing year over year data, the number of website conversions for the past 100 days increased 36%!
  • Comparing year over year data, the number of visits during the past 100 days to their #1 product category page increased 60%!
  • After six months, the number of keyword phrases that had a top 10 placement for in Google increased 15%!

Striking the perfect balance between visual and informative, this website makes food service packaging more fun and attractive than anyone thought it could be. Vibrant imagery greets the user on the Genpak homepage, taking visitors to more information on an array of product packaging types on this custom WordPress site.

Mannix has tremendously impacted the success of our organic search engine optimization (SEO). Mannix is a trusted digital marketing partner that provides prompt service and valuable website recommendations. Because of their guidance, our organization has successfully modernized our website, utilizing pivotal keywords and transferring over valuable assets that help speak to the needs of our customers. At Genpak, we greatly appreciate Sara, Brian, and the entire Mannix team.

Monica Bowser | Genpak