Senior Living Website Redesign & Marketing Results in an 80% Increase in Leads
Home of the Good Shepherd is a Senior Living Community in Saratoga Springs, NY that offers assisted living, enhanced assisted living, and memory care services to the local community. When considering marketing, they had two main goals: increase leads for their enhanced assisted living, assisted living, and memory care communities, and increase applicant awareness of their job openings and volunteer opportunities. In order to accomplish these goals, Home of the Good Shepherd partnered with Mannix Marketing. Our award-winning team developed a beautiful, custom-coded site that resulted in an 80% increase in resident leads and a 157% increase in job applications.
- 16% Increase in Organic Traffic
- 157% Increase in Job Applications
- 80% Increase in Conversions
Home of the Good Shepherd’s Custom Marketing Plan
Our team of digital marketing experts created a comprehensive program that included:
- Driving conversions through paid searches
- Improving site content & structure
- Optimizing Google My Business listings
- Comprehensive social media strategies
The paid searches focused on driving conversions to Home of the Good Shepherd’s enhanced assisted living communities, while still bringing in leads for their memory care and assisted living programs. After in depth keyword research, we came up with a variety of search terms that targeted NY state residents seeking these services and significantly increased traffic to the site.
We also optimized the organization’s Google My Business profile and improved their website’s structure, which led to a large increase in inquiries and site traffic, as well as a 157% increase in job applications. We also developed a content strategy to educate people about the services Home of the Good Shepherd offers in order to increase leads for those specific programs.
Mannix also created social media for Home of the Good Shepherd and highlighted the community and events occurring on site in order to increase the organization’s visibility. After several months of organic growth, our team began running Facebook ads, which created increased traffic to both the site’s social media page and their website.