Kansas Rocks Park Website Redesign Results in more traffic & 323% More Conversions
The Kansas Rocks outdoor recreational park website was not designed to follow mobile-first standards and had a poor user experience both on mobile and desktop. They needed a clean solution to showcase their events and for online registrations. The results from the redesign show a significant increase in both mobile and desktop traffic with a 323% increase in phone call conversions, higher traffic and improved search results.
The Results
- 30% more organic traffic
- 323% increase in conversions
- 10% lower organic bounce rate