- 221% Increase in Top 10 Search Engine Placements
- 150% Increase in Top 20 Search Engine Placements
- #1 for SUP Lake George and stand up paddle board rentals ny
Update to the site focused on both the long-established business for canoes and kayaks, and a particular focus on the emerging SUP padding market, both for equipment, gear and instructions for both adult and youth paddlers.
Results of Search Engine Optimization Plan
- Search Engine Placements: Increased number of top-10 search engine positions 221% in the 2-month period, top-20 positions increased more than 150%!
- Realized a #1 presence for many important industry keywords, such as ‘recreational kayaks upstate ny’, ‘SUP paddling capital region’ and ‘stand up paddling instruction upstate ny’
Keyword Placement Highlights
- 1 in Google for “sup lake george”, “lake george kayaks”, “lake george canoe rentals”, “lake george kayak rentals”, “lake george kayak lessons”, “lake george canoes”, ‘stand up paddle board rentals ny capital region’ and ‘stand up paddle board rentals ny’
- 1 in Bing for ‘stand up paddling Albany ny’, and number 5 for ‘sup boards for kids’
- 1 in Ask for ‘touring sups Vermont’, and number 6 for ‘sup Vermont’