How this Lake George Attraction Grew Their Email List By Thousands
Lake George Steamboat Company is a top-rated attraction in Lake George, NY, dazzling individuals near and far with their scenic boat cruises on the crystal clear waters of Lake George.
For Lake George Steamboat Company’s most recent advertising campaign, they chose to invest heavily in email marketing, using our LakeGeorge.com platform to reach people right in their inbox as well as grow their own subscriber list with a lead-generating giveaway. By the end of the campaign, they had over 3,000 new email subscribers for their own email list, along with over a million brand impressions to increase name recognition.
The Results
- 1.4MTotal Brand Impressions
- 28KClicks to Website
- 3.6KNew Email Subscribers
Growing Your Email List With Lead-Generating Giveaways
It’s no secret that an email list is a valuable asset, but many people struggle to figure out how exactly to grow that list. That’s where LakeGeorge.com’s lead-generating giveaways play a crucial role for our clients marketing needs.
When promoting giveaways on our regional guides, entrants can opt-in to receive newsletters from the giveaway sponsor for additional promotions. At the end of their giveaway campaign,
Lake George Steamboat Company received 3,635 new email subscribers for long-term marketing purposes right in those entrants’ inbox, dramatically increasing their email reach.
“Borrow” Our Email List To Promote Your Event or Activity
With a subscriber list of over 38,000, LakeGeorge.com offers clients the ability to reach thousands of people right in their inbox, the place people check almost every day.
Lake George Steamboat Company chose to promote their cruises and events over the course of eight separate newsletters, receiving over 850 clicks directly to their website by the end of their campaign. Wondering how it worked for them? Learn our elements for a successful newsletter feature.
How to Craft A Successful Newsletter Feature
- Use an enticing image
- Promote an upcoming event or special
- Include a catchy call-to-action
Lake George Steamboat Company’s Custom Destination Marketing Package:
- Top-level directory listing on LakeGeorge.com, Saratoga.com, GlensFalls.com
- Display advertising on the homepage on LakeGeorge.com
- Inclusion in four LakeGeorge.com deals email newsletters
- Inclusion in four LakeGeorge.com general email newsletters
- Four Facebook promos on the LakeGeorge.com Facebook page
- Three giveaways on LakeGeorge.com
- Inclusion in two “weekend roundups” on LakeGeorge.com
Ready to reach people right inside their inbox? Contact [email protected] today!