Lake George Steamboat Promotional Email on Phone

How this Lake George Attraction Grew Their Email List By Thousands

Lake George Steamboat Company is a top-rated attraction in Lake George, NY, dazzling individuals near and far with their scenic boat cruises on the crystal clear waters of Lake George.

For Lake George Steamboat Company’s most recent advertising campaign, they chose to invest heavily in email marketing, using our platform to reach people right in their inbox as well as grow their own subscriber list with a lead-generating giveaway. By the end of the campaign, they had over 3,000 new email subscribers for their own email list, along with over a million brand impressions to increase name recognition.

The Results

  • 1.4MTotal Brand Impressions
  • 28KClicks to Website
  • 3.6KNew Email Subscribers

Growing Your Email List With Lead-Generating Giveaways

It’s no secret that an email list is a valuable asset, but many people struggle to figure out how exactly to grow that list. That’s where’s lead-generating giveaways play a crucial role for our clients marketing needs.

When promoting giveaways on our regional guides, entrants can opt-in to receive newsletters from the giveaway sponsor for additional promotions. At the end of their giveaway campaign,
Lake George Steamboat Company received 3,635 new email subscribers for long-term marketing purposes right in those entrants’ inbox, dramatically increasing their email reach.


“Borrow” Our Email List To Promote Your Event or Activity 

With a subscriber list of over 38,000, offers clients the ability to reach thousands of people right in their inbox, the place people check almost every day. 

Lake George Steamboat Company chose to promote their cruises and events over the course of eight separate newsletters, receiving over 850 clicks directly to their website by the end of their campaign. Wondering how it worked for them? Learn our elements for a successful newsletter feature.


How to Craft A Successful Newsletter Feature
  • Use an enticing image
  • Promote an upcoming event or special
  • Include a catchy call-to-action


Lake George Steamboat Company’s Custom Destination Marketing Package:

  • Top-level directory listing on,,
  • Display advertising on the homepage on  
  • Inclusion in four deals email newsletters
  • Inclusion in four general email newsletters
  • Four Facebook promos on the Facebook page
  • Three giveaways on
  • Inclusion in two “weekend roundups” on


Ready to reach people right inside their inbox?  Contact [email protected] today!