Salon & Spa Increases Organic Traffic by 125% With SEO Programs
Make Me Fab is an award-winning salon and spa located in the heart of Saratoga Springs. For over 25 years they have offered haircuts, styling services, makeup artistry, tanning, waxing, bridal services, and much more to locals and tourists alike.
They came to Mannix Marketing with the aim of improving their standing in the local search results and driving more weekday traffic through their doors. To achieve this, Mannix provided a Local SEO Boost and ongoing SEO services.
The Results
- 125%More Organic Traffic
- 172%More Organic Page Views
- 92%More Organic Conversions
Local SEO & NAPs
Mannix’s Local SEO strategy prioritized search result accuracy and user experience through the optimization of online listings. We claimed and optimized profiles on key platforms like Google My Business, Bing Places, Apple Maps, and Yelp, along with over 60 additional directories. This approach ensured consistent and accurate NAPs (name, address, and phone) information across all listings, enabling users to easily find and contact the salon.
As a result, Make Me Fab experienced a significant boost in organic traffic and visibility. Notably, users from Google My Business accounted for over 55% of total organic website traffic. Additionally, the salon’s visibility in local search engines increased by 74% through the course of the program, signifying improved recognition and ranking for relevant local searches.
Ongoing SEO Strategy
Following the successful Local SEO Boost, Mannix transitioned to an ongoing SEO program. Our custom strategy focused on enhancing the user experience, Expertise, Experience, Authoritativeness, and Trustworthiness (EEAT) optimizations, and an extensive content audit.
Through these optimizations users were now able to find the information they needed quickly and effortlessly, improving their overall experience on the website. By strategically implementing EEAT signals into the website, Mannix positioned Make Me Fab as not just a salon, but a trusted business with proven expertise and exceptional results. Finally, removing outdated content ensured search engines prioritized Make Me Fab’s most relevant pages, further boosting their visibility.
Ready to experience fabulous results for yourself? Schedule a consult today!