- 300%More Attendance
- 25,903 people reached with Albany.com Post
- 754 Post Clicks to the Website
How did Albany.com increase their attendance by 3x and revenue nearly 300% and increase website visits?
- Year-Round Business Listing as a “Thing to Do” in the Capital Region on Albany.com
- Email marketing through the Albany.com monthly+ eNEWS
- Targeted social media posts through the Albany.com facebook page
- Banner/display ads to target specific audiences for special programs & exhibits
- Business listing gets the museum exposure to 80,000+ annually that are looking for “things to do,” while helping miSci to get found by a very targeted audience 4,500+ times per year (including 3,500+ in referral traffic to their website annually)
- Email marketing campaign reached a targeted demographic of nearly 16,000 (mostly soccer moms) who had opted in to receive information about “things to do” with their kids
- Social media campaigns engaged audiences (25k+ each) about happenings at miSci
- Banner/display ads helped with top of mind awareness, while also promoting specific exhibits and programs at miSci
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