New York State Council of School Superintendents

Social Media Marketing Consulting for Advocacy Organization

New York State Council of School Superintendents (NYSCOSS) is an advocacy organization that provides professional development programs and services to superintendents throughout New York State. Although NYSCOSS already had accounts on Facebook, Twitter, and other social media platforms, their challenge, according to Theresa Moore (Associated Director), was understanding how to use social media as an organization for more effective communications with current and prospective members of their audience.  The program kicked-off with a discovery meeting so that NYSCOSS could tell us more about their needs, goals, capabilities, and what types of information they were sharing with their audiences. From there, our team developed a social media marketing consulting program.