Mobile-First Advertising Helps Cafe Reach Almost Half a Million Users
Palette Café was a brand new business in downtown Saratoga Springs that needed to get the word out about their unique take on the cafe experience. As the owner of Saratoga Paint and Sip, Palette owner Catherine Hover knew to turn to Saratoga.com as their main advertising strategy to reach locals and tourists in Saratoga Springs, NY. The results? An instant buzz that positioned Palette as a premiere Saratoga Springs destination.
Palette took a forward-thinking approach by thinking mobile-first, resulting in almost a half million impressions and over one thousand clicks from a single ad in just three short months!
The Results
- 430,461 Ad Views
- 1,081 Website Visits
As Saratoga’s most comprehensive regional guide, Saratoga.com receives over 5 million pageviews every year. Palette maximized our reach by placing a beautifully designed mobile adhesion ad on our site for our hundreds of thousands of visitors to see.
Wondering what made Palette’s ad so successful?
- Placement – By placing the ad above the phone home button, the consumer eye is more likely to notice the ad at the bottom of their screen.
- Relevance – Since visitors on Saratoga.com are typically looking for activities, restaurants, and lodging in the Saratoga area, Palette’s ad reached a relevant audience by promoting their business located in Saratoga’s downtown area.
- Design –With a strong call-to-action, definitive branding, and a catchy tagline, Palette’s ad has all the benchmarks of a successful display ad design.
Ready to reach hundreds of thousands of people on their mobile phones?
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