How just 1 Social Post increased restaurant’s takeout business in early days of Covid
Using the power of the local social Facebook page: Saratoga.com, Mannix Marketing used influencer marketing to give locals a reason to purchase while reminding them that they could still enjoy their favorite crepes and frites at home.
How do you market your restaurant when you can’t invite anyone inside? That is the reality that restaurants across the nation faced during the COVID-19 pandemic. Ravenous, a chef-run restaurant in Saratoga specializes in crepes and pomme frites. When New York State mandated all restaurants shift to take-out only, sales quickly dropped, and Ravenous turned to Mannix Marketing for ideas.
At this time, restaurants were just closed, we suggested take-out as we had read in the news about some restaurants shifting to take out.
Ravenous was one of the first restaurants to jump on the take-out bandwagon and it was a huge success. As Mannix Marketing works with many restaurants, we held free marketing webinars, with tips and tricks from around the country. It did not take long and soon we were posting about takeout daily and restaurants went from surviving to thriving!
The Saratoga Facebook page, has over 100,000 engaged followers, one post was all it took to reach 37k locals and have 3k clicks on the ad! Should you use Influencer Marketing? YES, we watched as one mention of a spice from Rachel Ray catapulted online sales for Rachel’s Spice Company. Finding the right influencer is key.
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- 37,000 Reached
- 55,883 Impressions
- 2,874 Post Clicks
Increasing Exposure Utilizing Saratoga Springs’ Influencer Network on Facebook
The strategic post tapped into the emotion of missing some of Ravenous’ favorite foods, and a reason to purchase their takeout by offering 15% off.
The link for online ordering was prominently featured in two spots. The visual reinforced the restaurant’s great staff and their loyal and happy customers. Previous diners were quick to comment with their support, attesting to the quality of the food. This attracted new customers who were excited to try Ravenous for the first time. After the promotion, Ravenous saw a major spike in takeout orders and business.
I have been working with Mannix Marketing and Saratoga.com for many years now. They have a great ability to help drive business to my website and restaurant and consistently outperform other platforms in the region. Recently, the ‘temporary normal’ hit and their team was ready and waiting to help in any way they could! It started with a fantastic Facebook promo (it reached 37,000 people) that got us out of the gate quickly and the continued support online has been awesome.