St Sophia’s Greek Orthodox Church Greek Festival has been a popular event in Albany for over 40 years Rain or shine, take part in the food, fun, and shopping each May. A lot of food tastings (gyro, spanakopita, baklava, more modern American burgers, hot dogs & ice cream too), craft vendors, live dancing, music and more…. Opa!

  • 20%More Attendance
  • 15%More Revenue
  • 25%higher Facebook Reach

Goal:  Increase awareness & cultural competency, of Greek American traditions

  • Elevate attendance of an already popular annual event
  • Help to give exposure for event sponsors and performers
  • Generate added revenue through overall greater event attendance

How did we did it:

Specific reach on our end:

  • 100,000+ impressions to a targeted audience, looking for events on Albany.com
  • Engaged audiences on social media (20k+ reach)

Results on their end

  • Record-breaking attendance & revenue – “a banner year”
    • Up at least 20%, over the entire weekend
    • Gross revenue was up 15%
  • Increase in web traffic and social engagement
    • Facebook reach was up daily 25% (over 2016)
    • Increase in base followers by 10%
  • Sold out of almost all food & pastry
>Mannix Marketing

The St. Sophia Greek Festival was a huge success with record crowds and we want to thank you so much for all of your assistance in helping us promote the festival this year. We can’t thank you enough.

/ 5stars

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