St. Sophia’s Greek Festival
Albany Event Marketing helps Festival hit Record Breaking Attendance and Revenue
St Sophia’s Greek Orthodox Church Greek Festival has been a popular event in Albany for over 40 years Rain or shine, take part in the food, fun, and shopping each May. A lot of food tastings (gyro, spanakopita, baklava, more modern American burgers, hot dogs & ice cream too), craft vendors, live dancing, music and more…. Opa!
The Results
- 20%More Attendance
- 15%More Revenue
- 25%higher Facebook Reach
Goal: Increase awareness & cultural competency, of Greek American traditions
- Elevate attendance of an already popular annual event
- Help to give exposure for event sponsors and performers
- Generate added revenue through overall greater event attendance
How did we did it:
- Email marketing through the Albany.com monthly+ eNEWS
- Targeted social media posts through the Albany.com facebook page
- Banner/display ads to target specific audiences for special programs & exhibits
- Giveaway for branding and for generating opt-in subscribers
- NEW; featured event program on Albany.com (top of mind awareness)
Specific reach on our end:
- 100,000+ impressions to a targeted audience, looking for events on Albany.com
- Engaged audiences on social media (20k+ reach)
Results on their end
- Record-breaking attendance & revenue – “a banner year”
- Up at least 20%, over the entire weekend
- Gross revenue was up 15%
- Increase in web traffic and social engagement
- Facebook reach was up daily 25% (over 2016)
- Increase in base followers by 10%
- Sold out of almost all food & pastry