St. Sophia’s Greek Festival

Albany Event Marketing helps Festival hit Record Breaking Attendance and Revenue

St Sophia’s Greek Orthodox Church Greek Festival has been a popular event in Albany for over 40 years Rain or shine, take part in the food, fun, and shopping each May. A lot of food tastings (gyro, spanakopita, baklava, more modern American burgers, hot dogs & ice cream too), craft vendors, live dancing, music and more…. Opa!

The Results

  • 20%More Attendance
  • 15%More Revenue
  • 25%higher Facebook Reach

Goal:  Increase awareness & cultural competency, of Greek American traditions

  • Elevate attendance of an already popular annual event
  • Help to give exposure for event sponsors and performers
  • Generate added revenue through overall greater event attendance

How did we did it:

Specific reach on our end:

  • 100,000+ impressions to a targeted audience, looking for events on
  • Engaged audiences on social media (20k+ reach)

Results on their end

  • Record-breaking attendance & revenue – “a banner year”
    • Up at least 20%, over the entire weekend
    • Gross revenue was up 15%
  • Increase in web traffic and social engagement
    • Facebook reach was up daily 25% (over 2016)
    • Increase in base followers by 10%
  • Sold out of almost all food & pastry