Hotel Destination Receives Over 4 Million Impressions By Listing With Mannix Tourism
Surfside On The Lake is a year-round hotel in Lake George, NY with prime real estate in the heart of the village directly on the beachfront. With a competitive lodging market in the area, Surfside On The Lake turned to LakeGeorge.com, the area’s most comprehensive guide to the Lake George region, in order to reach a hyper-targeted audience of tourists flooding to the area and in need of premier hotel accommodations.
- 4MBrand Impressions In One Year
- 11XHigher CTR Than National Average
- 17KClicks to Website
Why List Your Lodging on LakeGeorge.com
Every year, LakeGeorge.com receives over 5.6 million pageviews from tourists and locals looking for events, places to stay, and things to do. As Lake George’s ultimate guide to the area, Surfside on the Lake instantly saw the value in getting a premium placement in the ever-popular lodging section of the website.
Surfside on the Lake stays active on LakeGeorge.com by adding videos, coupons, and links to their full-page micro-site and on Lake George’s social media accounts. In 2019 alone, Surfside on the Lake’s had over 4 million impressions and 10,000 clicks to their site on their main listing alone!
Seeing such a high return on investment, they chose to list their event space, Club Hamilton, and Rooftop Cabana Bar on LakeGeorge.com as well.
Building Brand Recognition With Online Billboards (Display Advertising)
One of Surfside on the Lake’s main differentiating factors is its year-round lodging. To reach tourists visiting the region in the off-season, Surfside purchased display ad space in our fall and winter guides, and premium display ad space in the lodging section to reach in-season tourists as well.
The results speak for themselves. By the end of their display ad campaign, Surfside on the Lake had over 750,000 brand impressions and an incredible click-through rate that was eleven times higher than the national average according to SmartInsights.
Surfside On The Lake’s Custom Lodging Advertising Package:
- Top-level directory listing on LakeGeorge.com
- Display advertising in the Lodging, Fall, and Winter Sections on LakeGeorge.com
- Featured Lodging Space on LakeGeorge.com’s homepage and lodging section
Wondering if Mannix Tourism can help promote your lodging destination? Contact [email protected] today!