mobile and desktop view of the Whitney M. Young, Jr. Health Center website

Healthcare Web Design Increases Traffic 10%

Whitney M. Young, Jr. Health Center came to Mannix with a website that was built on a CMS (content management system) that was no longer supported. The goal for the new healthcare web design was to improve user experience, increase traffic, and have a backend that was easy for them to manage.  Mannix Marketing created a custom WordPress web design to allow the client to easily control content and add functionality.  The site was designed for the best user experience by analyzing site traffic patterns to improve navigation and usability. The previous site was hit frequently by bots and spam traffic, our team tightened controls on the servers and removed the bot traffic.  The new web design saw an increase in traffic from its target region of 10%, the bounce rate lowered by 11% and the site saw an increase in time on site and pages per session.

The Results

  • 10% More Local Traffic
  • 11% Lower Bounce Rate
  • 11% More New Visitors