mobile and desktop view of the Whitney M. Young, Jr. Health Center website

Healthcare organization redesigned website results in 10% higher qualified traffic and lower bounce rate

The previous website was built on a CMS (content management system) that was no longer supported, Mannix Marketing redesigned the website on WordPress as the team wanted to be able to easily control content and add functionality.  The site was designed for the best user experience by analyzing site traffic patterns to improve navigation and usability. The previous site was hit frequently by bots and spam traffic, our team tightened controls on the servers and removed the bot traffic.  The site saw an increase in traffic from its target region of 10%, the bounce rate lowered by 11% and the site saw an increase in time on site and pages per session.

The Results

  • 10% More Local Traffic
  • 11% Lower Bounce Rate
  • 11% More New Visitors