The track season in Saratoga Springs is one of the best times of the year for local businesses to get more traffic, leads, and sales. As tourists and locals alike swarm the Saratoga region this summer in search of nearby hotels, restaurants, and attractions, local businesses who promote their deals and offers online can capitalize on that traffic and bring these visitors to their business.
Here’s how to get yourself on visitors’ radar and drive more of them to your business during the Saratoga racing season.
Get on the Fast-Track to More Exposure and Bookings in Saratoga
Try these marketing tactics to help more visitors discover your business, specials, offers, and events for the upcoming track season!
1. Update Your Info on Google Local and Local Online Guides
One of the first places people go to find hotels, restaurants, and things to do in Saratoga and other regions is Google. If visitors don’t see your business in the local search results or, worse, see the wrong hours of operation, address, phone number, or bad reviews in your local listing, it could be extremely costly to your business.
(If you’re not showing up in the Google Local results then contact Sara Mannix today)
In addition, travelers might come across your business in a local online guide (such as Saratoga.com), on TripAdvisor, or through another site. Be sure to update your ‘NAPs’ (Name, Address, Phone) today so that visitors can easily contact you.
Are you listed on Saratoga.com or SaratogaRacetrack.com? Follow these tips to optimize your microsite!
2. Promote Your Events on Facebook
Are you running any special events this summer? Create an Event page on Facebook so you can promote your event, let people show their interest or RSVP, and make it easier for users to share the event with their friends.
3. Target Your Ideal Customers with Interest-Based Advertising
Run an interest-based ad on Facebook that includes “Saratoga” and “racetrack.” Facebook advertising can help you reach the right group of people who are more likely to find your ad relevant to their interests.
4. Share Awe-Inspiring Visuals on Social Media
Generally speaking, people are drawn to visuals. Many of us are visual learners so it’s much easier to capture our attention with stunning photos or video instead of a bunch of text copy. Post amazing images of your offers on Facebook and Instagram, and use video to bring your posts to life while differentiating you from competitors.
5. Offer Exclusive Deals to Your Email List
From long-time customers to new email subscribers, the people on your email list can be one of the most valuable audiences because these people have indicated that they really want to hear from you. After sending your offer in an email marketing campaign, you can upload this email list to Facebook and run an exclusive deal specifically to these people. Not only does this let you reach people on two channels (email and Facebook), it can also reinforce your offer for those who see the ad in their inbox and then in their newsfeed.
Wish you had a larger email list? Put your ad in the Saratoga.com E-newsletter (25,000 subscribers) to reach more people this summer!
Take advantage of these powerful advertising opportunities:
1. We can promote your property, restaurant, or attraction to our 80,000 followers on the Saratoga Facebook Page
Here’s an example of a promoted post:
Did you know this guide received over 725,000 page views in 2016?
With 25,000 subscribers on our email list, this might be your most cost-effective way to reach a new audience.
Ready to get started when it comes to making the most of track season for your business? Pricing starts at only $200- contact Valleri James ([email protected]) for more information and to get started!
Interested in learning more about other local advertising opportunities to help your business gain exposure? Learn more about additional regional marketing opportunities here.
Wondering how much local advertising can help your business? Browse through some of our local advertising case studies to see how we’ve made a difference for other local organizations.