fAre your email newsletters losing their pizzazz? Email is the most effective digital marketing channel to connect with your customers. With 85% of adult Internet users on email, it outranks Search Engines and Social Media in popularity. A well-crafted email newsletter can drive traffic to your website, boost sales, and grow your social media following. If […]
Category: Email Marketing
Can You Embed Video Into Your Email Newsletters?
Absolutely! you can embed videos into your email… however, that isn’t the question that you should be asking. The real question is “Should you embed video into your email newsletters?” And our response is that it depends. From our research no one has ever done an a/b study of this (so we will try)… but basically […]
6-Step Checklist for Sending Email Newsletters that Get Results
Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take […]
Easy Tips to Improve Your Email Newsletters
Here are some tips from 2013 on how to improve your newsletters: Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. I did this last month and received over 70 personal email […]
5 Email Marketing Trends For 2013
As you wrap up the year and begin planning for 2013, take time to consider the latest trends and projections for consumer behavior in the coming year. Here we unveil our Top 5 Email Marketing Trends to plan for in 2013. From mobile to social media and beyond, learn not only the top e-marketing trends […]
Google Hosted Apps: User-Friendly E-mail Services for Client Use
In my role as Senior Web Application Developer at Mannix Marketing, I frequently set up user-friendly email services for our clients on the Google Hosted Apps platform. Google Hosted is a domain branded version of Gmail, Google Calendar, Google Documents and a number of other services.
Making Customer Reviews a Priority and Part of Your Marketing Battleplan
Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how. In July 2009, the Nielson company conducted a study of 25,000 consumers in 50 countries. Ninety percent of […]
Email Newsletters via Social Media
Spread your marketing message virally via email newsletters through social media! The Internet changes at the speed of light, seriously. Articles come through my Google Reader like hotcakes. I can hardly keep up with all the blogs out there talking about social media, search engine optimization, techniques, case studies and the latest and greatest theory. […]
Email Spam Filter Trigger Words To Avoid In Your E-Campaigns
So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters? The most common culprit would be the words that you are using in the subject line of your […]
When It Comes To Email, Remember OHIO!
I recently heard some great tips listening to a morning radio show on my way into work. It was about managing email and spring cleaning for your inbox. One tip in particular stuck in my mind for email management: OHIO. It’s a cute abbreviation that stands for Only Handle It Once. The basic idea is […]