Can You Embed Video Into Your Email Newsletters?

Absolutely! you can embed videos into your email… however, that isn’t the question that you should be asking.

The real question is “Should you embed video into your email newsletters?”

And our response is that it depends. From our research no one has ever done an a/b study of this (so we will try)… but basically it depends on your business, your video, and your end-goal.  To be safe, a/b test, send 1/2 your recipients an email that links to a video and the other 1/2 an embedded video. Don’t want to bother with a/b testing, go with your gut.

When you shouldn’t embed a video in your emails:

Generally, if your goal is a conversion and that conversion happens best on your website, then don’t embed. Instead, Show a screenshot of the video with the play button and link it to a landing page with a lead generation form and the actual video. If the goal of your email newsletter is to convert that person into the next action in the buying cycle and getting them to your site for next steps, a landing page can be a great conversion tool. But don’t take my word for it, here is a great explanation from Wistia.

When (and how) should you embed video in your emails

Embedding video into your emails is shown to increase replies, leads, and referrals. So, when you don’t need them to take action on your website -embed your video into your emails. Email can greatly humanize you and it’s a marvelous tool for sales.  Now… How do you embed video in your emails?  We recommend using a service like WiseStamp, it’s a fun simple and easy-to-use program to add embedded video to your emails.

 

Want more advice like this?  Call us at 518-743-9424 and ask for a digital marketing review. We can help you find the best opportunities for the best ROI – Return on Investment.

About Sara Mannix

Sara Mannix founded Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY, in 1996 with a goal to get clients found on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Paid Social Media Advertising and Google Paid Search. Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more.

Do You Want Better Results? Let’s talk!