How To Address Hotel Guests who Refuse to Wear Masks

Depending on the size of the property, the issue of masks and how to handle when masks are required varies greatly. For larger resort properties, it is inevitable that there will be the guest who refuses to wear a mask when first asked. How should hoteliers handle this situation?

In this two minute video, Sam Luciano of the Fort William Henry Resort in Lake George, shares their approach to convince guests who weren’t wearing masks to put them on. At his resort, the staff is trained to make the first attempt to ask the guests to wear a mask. If they don’t comply, the staff is trained to let the manager know when guests won’t wear a mask. Then the manager or Sam himself comes out and greets the guest and uses his “soft approach and appeal” that works 90% of the time (watch the video to hear his approach). In the end, the resort has to rely on the guests to comply and as the saying goes, you catch more flies with honey than with vinegar so in the end an empathetic approach usually wins.






About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.