Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses from healthcare to boat dealers. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.
What’s your favorite indoor/outdoor activity?
I am now a paddle sports fanatic, I play pickleball and platform tennis outdoors year-round. I also love to surf, we are lucky to have an indoor surf water attraction nearby and when I can, I skip out from work to surf the waves. My favorite place to surf the ocean is Costa Rica. I’m still very much a beginner. I also love to spend anytime I can with my kids even though they are now 19, 21 and 23 years old whether it’s on Facetime or just cooking together!
If you could have one superpower, what would it be? Why?
I would love to fly like superman. I love to travel and that would make getting to the Galapagos Islands so much easier. I could cancel my Zoom meetings & get to know all clients in person.
If you were an animal, what would you be? Why?
I would be a mother bear: I’m affectionate, protective, and social. My kids, friends, and team mean the world to me.
Do you like to travel? Where?
I love to travel. When I was 12, I won a trip to Spain as a newspaper carrier, which started my lifelong love of visiting other countries and cultures. Then, when I was 14, my parents sent me to Colombia, South America, for the summer. Since then, I spent two years in Spain and Italy. My best vacations have been visiting the Galapagos with just my 12-year-old son (7 years ago), Costa Rica with my eldest daughter and mother, and 18 glorious days in Vietnam with my youngest daughter. Next up on my bucket list is sail week in Croatia.
What causes do you care about most?
As a company, we focus on our local community and have a special commitment to causes that help children with illnesses or misfortunes. Double H Ranch, which is a camp for children with serious illnesses, holds a special place in my heart. When they first opened their doors, I worked at West Mountain, and the first event I created for the mountain, The Cardboard Sled Race, was a fundraiser for the ranch. I’ve been involved ever since. My oldest daughter volunteers at Double H, and it has changed her life – it’s where she met her soul mate. Personally, my heart lies with helping the elderly, those in need, and vulnerable populations.
