In my last blog post on digital marketing for hotels, I discussed how online travel agencies (OTAs) are brandjacking your direct bookings by bidding on your brand terms in branded search results. If you’ve followed those tips, hopefully you’ve beaten the OTAs at their own game and are now getting more paid search traffic to […]
Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.
Fun Facts about Sara
What’s your favorite indoor/outdoor activity?
I love camping on the islands of Lake George with my family. As much as I love being connected to technology, I love being able to unplug and simply roast marshmallows or jump off the cliffs at Calves Pen. I also love to surf, we are lucky to have an indoor surf water attraction nearby and when I can, I skip out from work to surf the waves. My favorite place to surf the ocean is Costa Rica.
If you could have one superpower, what would it be? Why?
I would love to fly like superman. I love to travel and that would make getting to the Galapagos Islands so much easier. I could cancel my GoToMeeting subscription and meet all clients in person. Plus, my kids would have so much fun riding on my back!
If you were an animal, what would you be? Why?
I would be a mother bear: I’m affectionate, protective and social. My kids mean the world to me.
Do you like to travel? Where?
I love to travel and pretty much anywhere. When I was 12, I won a trip to Spain as a newspaper carrier. Then, when I was 14, my parents sent me to Colombia, South America for the summer. Since then I’ve lived in Spain and Italy. Spain is my favorite place in the world. However, my dream is to visit the Galapagos Islands with my son who wants to be a herpetologist.
What is your favorite book (or movie) of all time?
My favorite book is Pillars of the Earth by Ken Follett.
What causes do you care about most?
As a company, we focus on our local community and have a special commitment to causes that help children with illnesses or misfortunes. Double H Ranch, which is a camp for children with serious illnesses, holds a special place in my heart. When they first opened their doors, I worked at West Mountain and the first event I created for the mountain, The Cardboard Sled Race, was a fundraiser for the ranch. I’ve been involved ever since. My oldest daughter volunteers at Double H and it has changed her life. Personally, I also love World Vision, it’s so personal, you get to know the individual kids that you are helping.