Sara Mannix founded Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY, in 1996 with a goal to get clients found on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Paid Social Media Advertising and Google Paid Search. Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more.
What’s your favorite indoor/outdoor activity?
I love camping on the islands of Lake George with my family. As much as I love being connected to technology, I love being able to unplug and simply roast marshmallows or jump off the cliffs at Calves Pen. I also love to surf, we are lucky to have an indoor surf water attraction nearby and when I can, I skip out from work to surf the waves. My favorite place to surf the ocean is Costa Rica. I’m still very much a beginner. I am also a pickleball addict and love to snuggle with my kids even though they are now 18, 19 and 21 years old!
If you could have one superpower, what would it be? Why?
I would love to fly like superman. I love to travel and that would make getting to the Galapagos Islands so much easier. I could cancel my Zoom meetings & get to know all clients in person.
If you were an animal, what would you be? Why?
I would be a mother bear: I’m affectionate, protective, and social. My kids, friends, and employees mean the world to me.
Do you like to travel? Where?
I love to travel and pretty much anywhere. When I was 12, I won a trip to Spain as a newspaper carrier. Then, when I was 14, my parents sent me to Colombia, South America for the summer. Since then I’ve lived in Spain and Italy. Spain is my favorite place in the world. My best trip was visiting the Galapagos with just my 12-year-old son (7 years ago).
What causes do you care about most?
As a company, we focus on our local community and have a special commitment to causes that help children with illnesses or misfortunes. Double H Ranch, which is a camp for children with serious illnesses, holds a special place in my heart. When they first opened their doors, I worked at West Mountain and the first event I created for the mountain, The Cardboard Sled Race, was a fundraiser for the ranch. I’ve been involved ever since. My oldest daughter volunteers at Double H and it has changed her life. Personally, I also love World Vision, it’s so personal, you get to know the individual kids that you are helping.
