PPC, or “Pay-Per-Click” is also referred to “paid search”, “cost per click” and “search engine marketing”.
Pay per Click refers to the method of payment you use to pay for your online advertising. Google PPC is the most popular, but paid search is also available on the search engine Bing and others. Paid search advertising can be very effective when done properly, supplying qualified leads across all industries.
An example of one of the most popular forms of pay per click advertising is in Google search results. When someone submits a search query for a keyword or keyword phrase, Google will return ad results that includes the businesses who have selected to use those phrases in their advertising. Search results for that keyword or keyword phrase appear in the “Sponsored Links” section of the results page, either at the top, on the right side or at the bottom; sometimes there are ads in all three areas.
Buying PPC advertising is deceptively easy on sites like Google. Adwords will walk you through a very simple process and get your ad online in no time. Without knowing how to manage the campaign, create landing pages, do proper keyword research and use negative keywords and proper campaign settings, you can easily overspend your budget with poor results. It is highly recommended that you either hire a professional (ie: us) to set up and manage your campaign, or get some one on one consulting.