Scaling Sales for Brynje USA with a Cold-Prospecting Meta Ads Strategy

The Challenge

Unlike many ecommerce brands that rely heavily on retargeting and large creative libraries, Brynje USA’s campaign had several unique constraints:

• Limited creative assets available for ad production
• No retargeting or remarketing campaigns
• Every sale needed to come from brand-new customers
• Need to maintain profitability while scaling ad spend

These limitations required a strategy that focused less on creative volume and more on audience precision.

Our Strategy

Rather than relying on broad targeting, we developed a prospecting-first Meta Ads strategy centered around disciplined audience testing.

To maximize the available creative, we used dynamic product carousel ads, allowing Meta to showcase multiple Brynje USA products within a single campaign while automatically serving the most relevant products to prospective customers.

The foundation of the campaign was an ongoing audience testing framework that continually identified and scaled the highest-performing customer segments.

Strategy Highlights

• Dynamic product carousel campaigns
• Highly targeted audience segmentation
• Monthly audience testing and rotation
• Continuous optimization based on conversion performance
• 100% cold prospecting with no retargeting campaigns

By consistently testing new audiences and reallocating budget toward top performers, we were able to steadily improve campaign efficiency while reaching new outdoor enthusiasts likely to purchase Brynje USA products.

Since August 2025, Brynje USA’s Meta campaigns have generated 648 purchases and $108,325.43 in attributed revenue from approximately $9,360 in ad spend. This represents an 11.57x ROAS, meaning every $1 invested in Meta advertising generated approximately $11.57 in attributed revenue — all while relying entirely on cold prospecting rather than retargeting.