Manufacturing SEO & Website Design Grows Leads & Traffic, Earning US Search Awards Shortlist Nomination
Koke Inc. is an industry-leading manufacturer of material handling, safety, and construction equipment, selling to customers across the U.S.
Their goals from the beginning were clear: increase traffic and convert those visitors into leads and sales. By building a new website and implementing an SEO program we continue to achieve those goals together.
- 40% Increase in Traffic
- 30% Increase in Qualified Email Leads
- 15% Increase in Phone Inquiries
SEO Program for National Manufacturing Company
Absent an in-house marketing department and frequently strapped for time, the team at Koke Inc. entrusted Mannix with all aspects of their SEO program. By telling us which products they wanted to promote throughout the year and providing more information about their products and target market, we were able to construct a plan around their needs. In turn, this allowed Koke to get back to doing what they do best: manufacturing high-quality equipment for their customers.
Responsive Website Redesign Delivers High-Impact Results
Built with responsive design, the redesigned website for Koke Inc. provides a user-friendly experience on desktop and mobile devices. The results, compared to the same time period the year prior, were eye-opening. We had a strong working relationship with Koke that helped us to increase their traffic and sales substantially.
A streamlined navigation menu and strategically placed calls-to-action simplify the process of finding products on the new website. In addition, we used large, high-quality product photos throughout the site to capture visitors’ attention and let them click-through to product landing pages where they’ll find more detailed product information.
Trusted by a variety of well-known brands- including Global Foundries, Godiva, IBM, and others- Koke’s prestigious customer base is a testament to the quality of their products. It was important to leverage this factor on the new website as a way of building trust with new customers and first-time visitors, so we incorporated the logos of Koke’s prominent clients into the new design.
Retaining SEO through Search Engine-Friendly Development
Another crucial piece of this project was helping Koke retain the SEO value from their existing website and carry it over to the new version. This was a critical step in setting up the new website because our SEO team had been growing Koke’s placements in the search engines for a variety of competitive industry keyword phrases and didn’t want to see those results disappear. By applying SEO-friendly website development techniques throughout the redesign process, Koke’s search engine rankings have remained fully in-tact and traffic from prospective customers continued to increase with the new website.
We are extremely pleased with all the efforts from the Mannix Marketing team. The redesign and update of the website was well worth it!
| Koke Inc