Google Analytics 4 (GA4) was announced in October of 2020 as a future replacement to Universal Analytics (UA). It was developed in response to ongoing data privacy changes. The new analytics no longer uses cookies (a means of storing user behavior and personal data). Rather it relies on event tracking which allows the same behavioral […]
![Google Analytics icon on phone screen](https://www.mannixmarketing.com/wp-content/uploads/2024/06/ga4-1-year-later.jpg)