Mannix Marketing has been named as a finalist in the 2018 Killer Content Awards’ ‘Agency Partnership’ category. This will be the sixth-annual Killer Content Awards – also known as the Finnys – to recognize innovative B2B marketers.
There are approximately ten finalists nominated per category, making it a distinguished accomplishment to earn a spot on the list. Mannix Marketing was recognized for its work on a content campaign for American Heating Company (AHC).
“I’m thrilled that we have earned a place as a finalist in this year’s Killer Content Awards” said Jessica Tracy, the Senior Digital Marketing Strategist at Mannix Marketing who developed and implemented the campaign. “Creating innovative content for business to business marketing can be a challenging task, but it’s one that’s well worth it when it makes such a substantial difference for a client like American Heating Company. I’m grateful that Matt and the AHC team trust me to develop the content that represents their business, and excited that our blog content campaign has been recognized for its creativity and effectiveness.”
American Heating Company is a US based manufacturer that designs, engineers, and produces high-quality industrial heating systems for a variety of different plants and facilities throughout the US and internationally. They specialize in serpentine coil thermal fluid heaters and are the only company in the market to feature serpentine radiant coils in their standard heater designs.
In 2015, Mannix Marketing launched a new redesigned website for American Heating Company and initiated a search engine optimization program to further optimize AHC’s presence online. Optimized content creation was a key component of the ongoing SEO campaign, managed by Jessica Tracy. Though American Heating Company works in a very specialized industry, they trusted Mannix Marketing with the task of creating blog content that would build their brand and engage B2B customers. Many of their competitors do not regularly update blog content, making this strategy a bit unconventional; however, it proved to be very rewarding for American Heating Company. Blog topics were developed through extensive keyword and industry research, competitive analysis, and consultation with American Heating Company about customer inquiries, making the blogs extremely relevant to the company’s audience.
Mannix Marketing’s content-focused strategy has been a success, delivering strong results for American Heating Company. The ongoing blog content campaign contributed to a 73.60% year over year increase in overall organic search traffic, a 101.85% increase in website form submissions, and record sales in 2017 with American Heating Company now operating at 100% capacity. Most of American Heating Company’s new customers are finding the company through the AHC website.
“The blog content Mannix Marketing has been creating for AHC is benefitting our company more than I ever thought it could,” stated Matt Corry of American Heating Company.
Mannix Marketing is excited to learn the results of the 2018 Killer Content Awards. The winners will be announced at the 2018 B2B Marketing Exchange conference which will be held at the Fairmont Scottsdale Princess February 19-21, 2018 in Scottsdale, Arizona.