Category: Content Marketing

Mannix Marketing has been named as a finalist in the 2018 Killer Content Awards’ ‘Agency Partnership’ category. This will be the sixth-annual Killer Content Awards – also known as the Finnys – to recognize innovative B2B marketers. There are approximately ten finalists nominated per category, making it a distinguished accomplishment to earn a spot on […]

Creating content can be difficult. Creating useful, well-crafted content that is user-centered and search engine friendly can sometimes seem nearly impossible. Fortunately, there are some tricks to content creation that can make creating high quantities of high quality content – and thus your life as a digital marketer – easier. Whether you work for a […]

As marketers, we all know the value of creating useful, well-crafted content. Many of us are also familiar with the struggle that sometimes accompanies developing and assembling well organized, relevant and stimulating content for clients, and even for our own organizations. It can be challenging to develop high quantities of high quality content – but […]

I used to consider myself a writer first, a content marketer second. When I started creating visual content, however, I realized that writing and content marketing are not mutually exclusive. After exploring the visual content world, I came up with my one and only content marketing tip. To create a successful content marketing campaign – written […]

Writing a great blog post is not enough, you need to promote it.  There are many simple ways for you to promote your blog to increase the number of readers.  Read our Top Six blog promotion tips below: 1. Website Call To Action If you have your own website, promote your blog with a button or […]

Have you ever considered guest blogging before?  Do it!  Guest blogging offers many benefits and can even help your business be more successful!  Mary Giella from Lumberjack Pass Mini Golf and blogger for It’s Time to Visit Lake George says “I’m a very chatty person by nature and when I’m writing my blog, it’s just like […]

Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy. Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s […]

In  a recent post, I shared some of my favorite tips and tools for retail blogs. There are so many ways to interact and offer information in this sector, that I couldn’t fit them all into just 1 post! I have a couple other suggestions that you may find  useful if you have a retail blog or […]

Finding the right content marketing approach is a challenge throughout the year for any business, but the holidays bring stiff competition for visibility and dollars!  These holiday content marketing tips and strategies dovetail with the research showing where B2C’s can focus their attention most successfully. A recent post by Joe Pulizzi of the Content Marketing […]

With holiday shopping at the forefront of consumers’ attention, knowing how to blog effectively can be a lucrative online marketing tactic for retailers of all shapes and sizes. When it comes to blogging for business, the benefits are pretty clear by now: share your knowledge of the industry, attract more followers, improve your organic search […]

As a business owner, you may or may not realize that your business blog is one of the most valuable tools you possess, but knowing what to write about in a business blog is another story! A business blog is different than a personal blog, or one meant strictly for entertainment.  A business blog has […]