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Content Marketing Ideas & Tips for Businesses

To promote your business effectively online, you need high quality content that showcases what you have to offer and what sets you apart from your competitors. At Mannix Marketing, we specialize in creating well-crafted content as part of our SEO programs and website design services. Here, our content marketing experts share their insight, tips and ideas to help you create content that’s appealing to both users and search engines!

Content is king flat isometric vector concept. A typewriter with a crown, a papper sheet and caption CONTENT IS KING on it.

Why Great Website Content Matters

Jessica Tracy

In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.

Senior couple with computer surfing the internet

Content Marketing Strategies for Senior Living Communities

Lisa Frawley

A beautifully designed, easy-to-navigate senior living website is important for the overall user experience, but it’s the content on your site that drives traffic from the search engines, engages seniors and their families, and ultimately persuades them to take action. Here are five ways we use content marketing to help our senior living clients establish […]

Metal worker in factory grinding metal of pipeline

How to Create Educational Content for Manufacturing Companies

John Volza

A key component of any successful inbound marketing strategy is providing educational content for your customers. When you’re a manufacturing company, educating your buyers is especially important as many times the products you’re marketing are technically complex and require some industry knowledge in order to understand their uniqueness. Providing educational content helps your customer along […]

Killer Content Awards - Honoring the best in B2B

Mannix Marketing is a Finalist in ‘Agency Partnership’ Category at 2018 Killer Content Awards

Alexis Connor

Mannix Marketing has been named as a finalist in the 2018 Killer Content Awards’ ‘Agency Partnership’ category. This will be the sixth-annual Killer Content Awards – also known as the Finnys – to recognize innovative B2B marketers. There are approximately ten finalists nominated per category, making it a distinguished accomplishment to earn a spot on […]

Flawless Marketing Campaign by Native Deodorant

Sara Mannix

Every marketing consultant knows that word of mouth and reputation are mission critical to a marketing campaign. As the CEO of a digital marketing company, I’m probably more aware than most of the multiple little decisions and actions that go into creating a compelling customer journey. That being said, it really takes a special campaign […]

5 MORE Blog Types That Will Make Content Creation Easier

5 MORE Blog Types That Will Make Content Creation (and Your Life as a Marketer) Easier

Jessica Tracy

Creating content can be difficult. Creating useful, well-crafted content that is user-centered and search engine friendly can sometimes seem nearly impossible. Fortunately, there are some tricks to content creation that can make creating high quantities of high quality content – and thus your life as a digital marketer – easier. Whether you work for a […]

5 Blog Types That Will Make Content Creation (and Your Life as a Marketer) Easier

Jessica Tracy

As marketers, we all know the value of creating useful, well-crafted content. Many of us are also familiar with the struggle that sometimes accompanies developing and assembling well organized, relevant and stimulating content for clients, and even for our own organizations. It can be challenging to develop high quantities of high quality content – but […]

5 Ways to Make the Most of the Marketing Content You Create

Jessica Tracy

If you’ve poured valuable time and effort into creating a blog article, eBook, or other piece of content for your marketing efforts, then you probably want to maximize the return you see on that investment. So how can you be sure your content reaches the right audience in order to build trust, awareness and relationships […]

Inbound Marketing 101: What is a Blog?

Sara Mannix

Blogging can be a great technique for growing your presence in the search engines, attracting more buyers to your website, and converting visitors into leads. If you’re considering adding a blog to your website to expand your inbound marketing efforts, then this article will help you get started by answering some of the most common questions about blogging.

My Number One Content Marketing Tip

Sara Mannix

I used to consider myself a writer first, a content marketer second. When I started creating visual content, however, I realized that writing and content marketing are not mutually exclusive. After exploring the visual content world, I came up with my one and only content marketing tip. To create a successful content marketing campaign – written […]

New Year Roundup – 10 Helpful Posts From The Past Year

Sara Mannix

Happy New Year! Out with the old? Not quite yet! Here’s a look at our new year roundup, which includes 10 blog posts from the past year that are still just as helpful and relevant today: Internet Marketing 101 – Tips Think Internet marketing is only for optimizers? Think again. While we do obviously recommend […]

Unveiling Duplicate Content

Lisa Bishop

5 Simple Tips To Improve Your Blog Writing

Sara Mannix

Why Does Quality Blog Writing Matter? With SEO becoming more and more important, sometimes quality blog writing gets put on the back-burner. While it’s important to get the most from your blog, the quality of the content is equally as vital. When blog writing, it’s easy to ramble in a nearly stream-of-consciousness style, saying whatever comes to […]

Content Marketing: What Makes It So Valuable to Businesses and Customers?

Sara Mannix

Content marketing has taken the world of digital marketing by storm- and for good reason! Informative, helpful, and unique content generates more website traffic, converts more visitors into leads, and helps companies establish themselves as an authority in their respective niche. So, what should your company know about content marketing? What Exactly is Content Marketing? […]

Top Six Blog Promotion Tips

Sara Mannix

Writing a great blog post is not enough, you need to promote it. There are many simple ways for you to promote your blog to increase the number of readers. Read our Top Six blog promotion tips below: 1. Website Call To Action If you have your own website, promote your blog with a button or […]