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Content Marketing Ideas & Tips for Businesses

To promote your business effectively online, you need high quality content that showcases what you have to offer and what sets you apart from your competitors. At Mannix Marketing, we specialize in creating well-crafted content as part of our SEO programs and website design services. Here, our content marketing experts share their insight, tips and ideas to help you create content that’s appealing to both users and search engines!

Content is king flat isometric vector concept. A typewriter with a crown, a papper sheet and caption CONTENT IS KING on it.

Jessica Tracy

Why Great Website Content Matters

In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.

Senior couple with computer surfing the internet

Content Marketing Strategies for Senior Living Communities

A beautifully designed, easy-to-navigate senior living website is important for the overall user experience, but it’s the content on your site that drives traffic from the search engines, engages seniors and their families, and ultimately persuades them to take action. Here are five ways we use content marketing to help our senior living clients establish […]

Metal worker in factory grinding metal of pipeline

John Volza

How to Create Educational Content for Manufacturing Companies

A key component of any successful inbound marketing strategy is providing educational content for your customers. When you’re a manufacturing company, educating your buyers is especially important as many times the products you’re marketing are technically complex and require some industry knowledge in order to understand their uniqueness. Providing educational content helps your customer along […]

Killer Content Awards - Honoring the best in B2B

Alexis Connor - Digital Marketing & SEO Strategist at Mannix Marketing

Mannix Marketing is a Finalist in ‘Agency Partnership’ Category at 2018 Killer Content Awards

Mannix Marketing has been named as a finalist in the 2018 Killer Content Awards’ ‘Agency Partnership’ category. This will be the sixth-annual Killer Content Awards – also known as the Finnys – to recognize innovative B2B marketers. There are approximately ten finalists nominated per category, making it a distinguished accomplishment to earn a spot on […]

Native Deodorant

Sara Mannix

Flawless Marketing Campaign by Native Deodorant

Every marketing consultant knows that word of mouth and reputation are mission critical to a marketing campaign. As the CEO of a digital marketing company, I’m probably more aware than most of the multiple little decisions and actions that go into creating a compelling customer journey. That being said, it really takes a special campaign […]

5 MORE Blog Types That Will Make Content Creation Easier

Jessica Tracy

5 MORE Blog Types That Will Make Content Creation (and Your Life as a Marketer) Easier

Creating content can be difficult. Creating useful, well-crafted content that is user-centered and search engine friendly can sometimes seem nearly impossible. Fortunately, there are some tricks to content creation that can make creating high quantities of high quality content – and thus your life as a digital marketer – easier. Whether you work for a […]

5 Blog Types That Will Make Content Creation (and Your Life as a Marketer) Easier

Jessica Tracy

5 Blog Types That Will Make Content Creation (and Your Life as a Marketer) Easier

As marketers, we all know the value of creating useful, well-crafted content. Many of us are also familiar with the struggle that sometimes accompanies developing and assembling well organized, relevant and stimulating content for clients, and even for our own organizations. It can be challenging to develop high quantities of high quality content – but […]

Jessica Tracy

5 Ways to Make the Most of the Marketing Content You Create

If you’ve poured valuable time and effort into creating a blog article, eBook, or other piece of content for your marketing efforts, then you probably want to maximize the return you see on that investment. So how can you be sure your content reaches the right audience in order to build trust, awareness and relationships […]

Sara Mannix

Inbound Marketing 101: What is a Blog?

Blogging can be a great technique for growing your presence in the search engines, attracting more buyers to your website, and converting visitors into leads. If you’re considering adding a blog to your website to expand your inbound marketing efforts, then this article will help you get started by answering some of the most common questions about blogging.

Content Creation

Sara Mannix

My Number One Content Marketing Tip

I used to consider myself a writer first, a content marketer second. When I started creating visual content, however, I realized that writing and content marketing are not mutually exclusive. After exploring the visual content world, I came up with my one and only content marketing tip. To create a successful content marketing campaign – written […]

Sara Mannix

New Year Roundup – 10 Helpful Posts From The Past Year

Happy New Year! Out with the old? Not quite yet! Here’s a look at our new year roundup, which includes 10 blog posts from the past year that are still just as helpful and relevant today: Internet Marketing 101 – Tips Think Internet marketing is only for optimizers? Think again. While we do obviously recommend […]

Lisa Bishop

Unveiling Duplicate Content

Sara Mannix

5 Simple Tips To Improve Your Blog Writing

Why Does Quality Blog Writing Matter? With SEO becoming more and more important, sometimes quality blog writing gets put on the back-burner. While it’s important to get the most from your blog, the quality of the content is equally as vital. When blog writing, it’s easy to ramble in a nearly stream-of-consciousness style, saying whatever comes to […]

Sara Mannix

Content Marketing: What Makes It So Valuable to Businesses and Customers?

Content marketing has taken the world of digital marketing by storm- and for good reason! Informative, helpful, and unique content generates more website traffic, converts more visitors into leads, and helps companies establish themselves as an authority in their respective niche. So, what should your company know about content marketing? What Exactly is Content Marketing? […]

Sara Mannix

Top Six Blog Promotion Tips

Writing a great blog post is not enough, you need to promote it. There are many simple ways for you to promote your blog to increase the number of readers. Read our Top Six blog promotion tips below: 1. Website Call To Action If you have your own website, promote your blog with a button or […]

5 grammar mistakes

Sara Mannix

5 Blog Writing Grammar Mistakes To Avoid

As you go about your daily blog writing, be sure to steer clear of these most common grammar mistakes, which are the pitfalls of so many otherwise great writers. When I come across these mistakes, I cringe to read on. Could you be turning readers away with syntax slip-ups? Browse through to discover the most […]

Sara Mannix

5 Tips To Never Run Out Of Blog Post Ideas

Your blog is important! When life gets busy or you run out of ideas, don’t let your blog suffer. If you realize the importance of blogging, you need to keep up with it! Check out our list of 5 tips to never run out of blog post ideas below. 1. Plan Topics Ahead of Time […]

What makes a great internet marketing blog?

Sara Mannix

What Makes A Great Internet Marketing Blog?

If you follow our Mannix Marketing company blog, you know that we have been sharing our internet marketing brain trust with our clients for, oh, let’s say, the last 7 years or more, and we know what makes a great internet marketing blog. The emerging concept of “inbound marketing” is not new to us at […]

Sara Mannix

Importance of Guest Blogging

Have you ever considered guest blogging before? Do it! Guest blogging offers many benefits and can even help your business be more successful! Mary Giella from Lumberjack Pass Mini Golf and blogger for It’s Time to Visit Lake George says “I’m a very chatty person by nature and when I’m writing my blog, it’s just like […]

Sara Mannix

How to Optimize Your Presentations with SlideShare and Bit.ly

Presenting at conferences and seminars is a great way to market your brand, promote thought leadership within your niche, and establish new connections within an often rare and intimate personal setting. When leveraged with the proper online tools, your presentation materials can act as source of evergreen content for your inbound marketing efforts long after […]

Who needs content?

Sara Mannix

Content: Who Needs it Anyway?

Content marketing has surfaced as one of the leading components to an effective digital marketing strategy. Unfortunately, many businesses are still at a loss when it comes to understanding WHY content is such a key ingredient to getting found online and turning more visitors into leads. Following an enlightening discussion with a small business owner, […]

Sara Mannix

What kind of information do we post on a blog?

Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy. Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s […]

Jennifer Manz

How To Blog: More Easy & Effective Tips For Retailers [Part 2]

In a recent post, I shared some of my favorite tips and tools for retail blogs. There are so many ways to interact and offer information in this sector, that I couldn’t fit them all into just 1 post! I have a couple other suggestions that you may find useful if you have a retail blog or […]

Sara Mannix

B2C Holiday Content Marketing Tips & Strategies

Finding the right content marketing approach is a challenge throughout the year for any business, but the holidays bring stiff competition for visibility and dollars! These holiday content marketing tips and strategies dovetail with the research showing where B2C’s can focus their attention most successfully. A recent post by Joe Pulizzi of the Content Marketing […]

Jennifer Manz

How To Blog: 6 Easy & Effective Tips For Retailers [Part 1]

With holiday shopping at the forefront of consumers’ attention, knowing how to blog effectively can be a lucrative online marketing tactic for retailers of all shapes and sizes. When it comes to blogging for business, the benefits are pretty clear by now: share your knowledge of the industry, attract more followers, improve your organic search […]

Sara Mannix

What To Write About In A Business Blog?

As a business owner, you may or may not realize that your business blog is one of the most valuable tools you possess, but knowing what to write about in a business blog is another story! A business blog is different than a personal blog, or one meant strictly for entertainment. A business blog has […]

Sara Mannix

How To Optimize Your Blog Post: 5 Steps To Get The Most SEO Value Out Of Your Blogging

You blog. You post to your blog often enough, but want to reach the widest audience possible to grow your readership… You just need to know HOW to optimize your blog post to get the most bang for your buck in terms of SEO. You don’t want to spend a lot of time worrying about it, you’re a […]

Sara Mannix

Building Your Blog Readership Base

Want to get more readers for your blog? Maybe you’ve just started a new blog, or maybe you have run out of steam on your current blog because you don’t have a large readership. Whatever the case may be, there are tried and true methods to gaining new readers for your blog, and they’re just […]

Lisa Bishop

Evergreen Content Can Contribute Greatly to a Website

Content remains one of the most important aspects of any SEO Campaign. It’s the driving force that keeps a website moving forward, keeps a website updated and keeps a website fresh. There are two main types of content: Evergreen and Short Term. In this blog post, we will concentrate on Evergreen Content.

Sara Mannix

Google Cleans House! Is Your Website Ready?

The word is out! Google is cleaning house and tightening up the reins for quality control as it relates to content and high quality sites for search. Whether you see this as a decidedly positive step in the march toward relevant and quality search or an invasion of your right to produce as poor a website […]

Sara Mannix

Got The WordPress 2.6 Blues? Enter: BlogPress!

Got a WordPress blog? Posting to it from your iPhone, iPod Touch, or iPad? A few weeks ago, WordPress 2.6 for iOS was released to the App Store, and was followed very quickly by some very critical comments and negative reviews. Lots of people were having problems even connecting to their blog, including Jon Katz […]

Lisa Bishop

Stay Consistent With Basic Website Elements

As an SEO consultant for the last eleven years, I consistently let my clients know that our goals are a joint effort between getting traffic and converting traffic. Often you’ll hear me saying that a website is useless if nobody can find it. That statement basically confirms the need for search engine optimization because your […]

Lisa Bishop

Making Customer Reviews a Priority and Part of Your Marketing Battleplan

Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how. In July 2009, the Nielson company conducted a study of 25,000 consumers in 50 countries. Ninety percent of […]

Sara Mannix

Intellectual Property – Who’s Using Yours?

Keeping track of your intellectual property is important! Let’s say you’re browsing online to check out what’s new in your favorite subject area. Maybe you have a brand new website design with awesome SEO and an internet marketing plan, and you’re actually making an active search for duplicate content. However you get there, you are horrified to discover […]

Brian McGrath

The Power of Optimizing PDFs

Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask) Then we’d like to recommend that you take a look at the PDFs on your […]

Lisa Bishop

Creating a Healthy 404 Error Page

The 404 error page. What is it and how can you maximize it as an opportunity to promote your business? A 404 error (“Page Not Found”) occurs when a page no longer exists on your website … or never existed. This could be a result of restructuring your website, renaming or deleting pages without a […]

Sara Mannix

How To Write A Press Release

Press releases should announce something new or exciting that is going on at your company that you would like to tell the world about. Here are some best practices of writing a press release for your company to keep in mind next time you set out to write. Headline Should Always Be In Active Tense […]

Brian McGrath

Has Duplicate Content Become A Non-Issue When It Comes To SEO?

Recently I was surfing some SEO blogs when I came across a post on a search marketing conference. I like to see what the other leaders in online marketing are saying these days, so I was anxious to read the entire post, and was well on my way until I came across #13 in their […]

Jennifer Manz

Simple, Effective Tips to a Successful Blog

Just starting out on a blog? Need advice and a clear strategy to generate more interest and traffic? Below are 7 tips I have learned that can help you create and maintain a successful blog. I have many more ideas on the topic, so I will write a follow-up post in the upcoming days so stay tuned. Please […]

Brian McGrath

Company Blogs – To Do Or Not To Do

[For those that have been reading our blog for a few months, this entry is a hybrid of our SEO Expectations post and our How To on Blogging.] We’ve recently seen an increase in customers coming to us and asking us to help set up a blog for them on their websites. As Internet marketers […]

Sara Mannix

About Your ‘About’ Page

If you are creating an ‘About Us’ page on your website, you may be confused as to what to put on this page. Don’t be afraid of this blank canvas – embrace it! Think of this page as an extra area to voice why YOU are the best at what you do, while also personalizing […]

Jamie Clechenko

Part Two: Designing a Website – Don’t Forget Quality Content

Jamie Clechenko

Last week we talked about the importance of photographs and how images can really enhance your site. This week we’ll talk about the most important aspect of your site: the content. Creating keyword rich, enticing content is oftentimes overlooked. Fresh content is not only important for search engine optimization, but it is crucial to the […]

Sara Mannix

Internet Copywriting for Dummies

Well, not really dummies…after all, if you’ve gotten this far, you’re well on your way to making some informed decisions about your website, your business and how you’re going to approach your future online! It is true that good copywriting can make the difference between a website that succeeds or fails. Excellent copywriting and skilled […]

Sara Mannix

Online Articles = Free Internet Marketing

Whether you are just starting out with a brand new website or are on your way to becoming an experienced internet marketer, the value of online article submissions can’t be overemphasized. Internet articles can be a significant tool in improving your rankings within the major search engines. They can also work to increase traffic to your […]

Jennifer Manz

Optimizing your Contact Us Page For Higher Conversions

Most web visitors are coming to your website to obtain information. They came to your site, loved what they were seeing, and navigated throughout the site and YES! They came to your Contact Us page. You’ve almost got ‘em. Now it’s time to clinch the deal. Here are some simple guidelines to follow to make […]

Sara Mannix

Blogging: The How-To

Blogging has always been around, but why the sudden push to “get it going”? Just like journaling or passing notes in class, blogs are personal sentiments that have many benefits. Share your thoughts, post some questions, and get your audience involved in what’s going on in your world. That’s what blogging is all about. Social […]

Sara Mannix

Want your Article to get Reprinted by Ezine Publishers?

We all can submit our articles, but what will assure us that they will be reprinted? Ezinearticles.com themselves have given us clues into succeeding …Read more

Sara Mannix

Optimize For Search Engines or For Users?

I am redesigning my website, {site removed} Which is more important: optimizing for the search engines or optimizing for the user? Thanks, Kurt Blackwood Hello Kurt, and thank you for your question. The great part about optimizing a website well is it is beneficial for both search engines and for the user. A great optimizer […]

Sara Mannix

Blog SEO

We need to know if we can get top positions in a blog?? How (long) would you need to get good results in Google/Yahoo/MSN… Our blog has not been made yet, first I need to know if it is possible to get good positions…blog will be for hotels and online bookings. I will be awaiting […]

Sara Mannix

Why is it Right to Write?

Meat and Potatoes “Content is King!” I’ve heard it, you’ve heard it, we’ve all heard it. And, it’s the truth. We are pretty sure that search engines reward websites with high rankings for good, unique, relevant content that is all your own! Web crawler’s spider your website to know what it’s about – therefore, beef […]

Sara Mannix

Clean & Simple Pages For Users & Search Engines

In preparing or a repairing a website for the Search Engines, cleanliness is king. There are many sites out there that are so cluttered with graphic and textual links and stuffed with overflowing information that you are left without a clue as where to start; where to go to first. Visitors do not like […]