“Excuse Me, May I Cut In?” Branding with Google Trends Hot Topics

Social networking has changed the way we search for and receive information forever. Using free and powerful tools like Google Trends Hot Topics to beef up your social media optimization and get ahead of your competition in real time is the name of the game! As fast as the news can be shared, it becomes fodder for branding everything from basketball shoes to cell phones to celebrities. Social media is here to stay!

But…social media online branding is a daunting task, no? Actually, it’s not as difficult as you might think if you can a.) stay abreast of the latest hot topics and b.) be creative enough to use that information to get ahead of your competition! For blogs and real-time news, Google Trends Hot Topics is a blue-chip tool for research, revealing the latest trends in everything from shoes to car parts! Hot Topics is a particularly effective tool for seeing who is talking about what – right now – and providing you the opportunity to get in on the conversation while it’s happening!   

Hot Topics highlights popular topics, trends and phrases that are currently finding their way into today’s real-time marketplace. For instance, on Google Trends the #1 topic today, May 18th,  is “miss usa”. When I click on the link, it brings me to a landing page with options for all the latest and greatest data – I can choose from news, the latest Twitter and Facebook updates, videos and more:

miss usa Google search results

How can this help your business? Search for your own keywords under “More Hot Topics”. Here you will find the same data…news, real-time updates, shopping, videos, all areas of input that reflect who is talking about what in your area of interest. Jackpot! Combined with a fabulous, optimized website design and a business plan that incorporates search engine positioning services, social media optimization is a key component in staying ahead of what the competition is doing.

About Sara Mannix

Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.