How to Choose a Color for Your CTA’s (Calls to Action)

If you are a Hubspotter, you might think that Orange is THE color for your call to action. And it’s a great choice, if your primary colors are blues and greys like theirs are. However, the best way to see what color will stand out on your website design is to use the color wheel.

When I started out in graphics, I had an actual pinwheel pocket color wheel that I used to choose complementary colors.  Now we have them online, here are two resources to choose your complementary color.

1. Open Photoshop and get the Hex Color Code2.  Type that code in here:

or you can use this cool tool here:

Do you have a different resource or way of determining CTA colors? Please share!

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include,,,, and, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.